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Digital Hollywood, October 15th - October 18th
Ritz Carlton Hotel, Marina del Rey, California
Monday, October 15th
3:45 PM - 5:00 PM
Track III -
Women’s Entertainment & Technology (WOMEN), Tent II
Women in Tech Media: The Growing Voice of the Industry
Lori Kozlowski, Writer, Forbes
Julia Boorstin, Media and Entertainment Reporter, CNBC
Barb Dybwad, Head of Content, Tecca
Shira Lazar, Host / Co-Founder, What's Trending
Lindsey Turrentine, Editor in Chief, CNET Reviews
Debra Benson, Partner, Illume Public Relations, Moderator

Julia Boorstin, Media and Entertainment Reporter, CNBC: Julia Boorstin joined C
NBC in May 2006 as a general assignment reporter. In December 2006, Boorstin became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, Boorstin reported a documentary on the future of television for the network entitled, “Stay Tuned…The Future of TV.” Julia Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News. In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organization for Economic Cooperation and Development (O.E.C.D.) and for Vice President Gore's Domestic Policy office. She graduated with honors from Princeton University and holds a bachelor’s degree in history from the University. She was also an editor of The Daily Princetonian.




Lori Kozlowski is a journalist, writer, and editor. Currently, she writes a column for Forbes about entrepreneurs, startups, and technology. Previously, she served as senior digital editor at the Los Angeles Times, where she directed mobile technology and emerging platforms. She also served as a staff writer, writing about science, technology, the arts, and business. Previously, she has been on staff at Entrepreneur Magazine, and has written for various national publications.









Barb Dybwad, Director of Programming, Tecca: Barb Dybwad has been living and breathing the online new media world for the past decade, sporting a patchwork career path from web development to professional blogging to managing virtual teams. She's currently head of content and programming at Tecca, a consumer electronics website with comparison shopping apps for iPhone, Android, iPad, and Android tablets. In past lives she has been Senior Tech Editor at Mashable, Senior Editor at Engadget, Director of Production at Crowd Fusion, Producer of the Joystiq network, founder of WoW Insider, Massively and Big Download, and Editor-in-Chief of the Social Software Weblog. Her work has appeared in Forbes, CNN, ABC News, USA Today, and Yahoo News. Barb is a gamer, information junkie and musician who likes to tag stuff, be outrageously distracted by funny cats, and blog about an obscene number of sometimes unrelated topics. She has spoken, written, and made media appearances on multiple topics in the fields of social media, technology, gaming and virtual worlds, and lives in the endlessly amusing city of Los Angeles, CA after enjoying the gorges of Ithaca, NY for 11 years.



Shira Lazar, is the Host and Executive Producer of the Emmy-nominated, live i
nteractive show and 24/7 news hub, "What's Trending with Shira Lazar," which launched in May 2011 as a weekly but recently rebooted as a daily show on YouTube. She is also the Host and Creator of YouTube's, Partners Project, interviewing the biggest YouTube stars. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's “Women in Tech to Follow on Twitter,” Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy's Fashion's Night Out, among many others. Lazar is a Webby Awards Honoree and IAWTV Winner for Best Web Series Live Host. A digital trailblazer, Shira has been called the "Katie Couric of the Web" and speaks at conferences around the world and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends.







Lindsey Turrentine is Editor-in-Chief of CNET Reviews, where she sets the direction for CNET.com, CNET TV, CNET How To, and all of CNET's compelling consumer tech advice. She has worked for 15 years in Internet journalism. With roots dating back to her Harvard days where she studied English and worked as an editor at The Harvard Crimson, Lindsey has built a reputation for delivering high-quality and interactive content. As Editor-in-Chief for CNET Reviews, she has developed major initiatives for CNET including CNET How To Webby-winning Car Tech product and CNET's trailblazing video content strategy. She also manages the teams that operate CNET.com and its deep catalog of world-class technology reviews.
















Debra Benson, Partner, Illume Public Relations: Illume PR is a boutique digital media public
relations agency based in Beverly Hills that caters to the expanding digital entertainment, wireless, gaming and technology landscape. Co-founded by digital media and entertainment insiders Aurli Bokovza and Debra Benson in April 2008, Illume combines the familiarity of an in-house PR team with the professionalism of a large agency, working side-by-side with clients to strategize and execute with unparalleled focus.