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Digital Hollywood Events at CES
January 6 - 8, 2014
Monday, January 6th
10:00 AM – 11:00 AM
Track II - DH1 -
Digital Hollywood
Location: North Hall N258
The New Hollywood Equation - Content Owners, New Platforms, Agents & Commerce
As the entertainment industry enters its next phase of production and distribution - where digital technologies are taking an even more central role - the core relationships among power players are evolving and becoming more complex. We might call this relationship the New Hollywood Equation, where content owners, talent, talent agents and the new distribution channels stake out new territory and attempt to find new formulas for dealing with the next generation of Hollywood. In this session, we bring together some of the best informed creative executives in the field.
Sarah Passe, Business Development Executive, Creative Artists Agency
David Tochterman, Head of Digital Media, Innovative Artists
Peter Csathy, CEO, Manatt Digital Media
Steven Katleman, Shareholder, Greenberg Traurig Law
Craig Palmer, CEO, Wikia
Lisa Black, Executive Vice President Content and Business Development, Vin Di Bona Productions
Adam Ostrow, Chief Strategy Officer, Mashable
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator

Lisa Black, Executive Vice President Content and Business Development, Vin Di Bona Productions: Lisa Black has been with Vin Di Bona Productions for almost two years. Prior to that she served as general manager for Warner Bros. Women's Digital Brands and Business Development, where she was responsible for the overall strategy and alternative revenue generation for Telepictures' daytime brands, including The Ellen DeGeneres Show, TMZ, Anderson Cooper, Extra and MomLogic. Black formerly was senior vice president, Marketing and Digital Media for SiTV, leading the development and implementation of the marketing strategy for SiTV's programming and the SiTV digital network. Her previous experience also includes vice president at Lifetime Television, director of Strategic Planning and Business Development at Food Network, and financial positions at Random House, Broadway Media and KPMG.r almost two years.





Sarah Passe is a Business Development Executive at Creative Artists Agency (CAA), the world's leading entertainment and sports agency, with offices in Los Angeles New York, London, Nashville, and Beijing. Passe works in the Los Angeles office and collaborates with colleagues across the agency to identify and create opportunities within the emerging digital media marketplace for CAA clients. Passe has helped establish new revenue models and negotiated cross-platform distribution for digital media projects, in addition to developing sponsorship and content integration opportunities with corporate marketers for such high-profile content creators as Zooey Deschanel, Broadway Video, Bill Maher, and Seth Green, among others. Prior to joining CAA, Passe was Digital Content Development Manager at Digitas, a digital advertising agency firm based in New York City.













Craig Palmer, CEO, Wikia: Wikia's Chief Executive Officer, Craig Palmer is leading the web's largest network of collaboratively-published entertainment, gaming, and lifestyle content into its next phase, with an emphasis on expanding efficient processes and rapidly scaling Wikia's community, marketing reach, and revenue. Craig has more than 25 years of industry experience, leading several diverse companies to success. Most recently, he was the President and CEO of Gracenote, a digital media pioneer whose content and technology is embedded in almost all top digital media brands. During Craig's eight years of leadership, Gracenote enjoyed a dramatic increase in revenue, employee growth, international scope, and industry footprint. The company was purchased by Sony in 2008 for $260 million. Prior to Gracenote, Craig helped lead Aspect Development, a market-leading supply chain management company, through an IPO and eventual sale for over $9 billion in 2000 - at that time, the largest software sale in history.



Steven Katleman, Shareholder, Greenberg Traurig Law: Steven Katleman represent
s individuals and companies who create, produce and sell content in all media, emphasizing television, motion pictures and new media. Mr. Katleman's clients include talent, such as writers, producers, performers and directors, as well as production companies and studios ranging from artist-owned boutiques to public companies, that create and supply programming to television broadcasters, television and motion picture distributors and studios. He also handles other content related matters, such as entertainment marketing, book publishing, celebrity endorsements and merchandising on behalf of both talent and companies.












Peter Csathy, CEO of Manatt Digital Media Ventures, a division of Manatt Digital Media: As CEO of Manatt Digital Media, Peter leads company efforts to provide non-legal business advisory and consulting services for digital media companies, as well as venture capital. A longtime media and digital media entrepreneur, senior executive, negotiator and dealmaker with an unbroken track record of success in start-up and emerging growth companies, Peter's career spans Internet, music, motion pictures/video, live entertainment, and technology. Prior to joining Manatt, Peter was President and CEO of Sorenson Media, Inc., a highly respected global video company that services virtually all media companies and 70 of the Fortune 100. He continues to sit on the board of Sorenson Media. Peter previously served as the CEO of social network and online video technology company Sightspeed, Inc., and negotiated the company's successful acquisition by Logitech, Inc., in 2008. From 2002 to 2004 Peter was president and COO of Musicmatch, Inc., where he structured and closed industry-first music licensing agreements and drove the company's successful partner-focused distribution and marketing strategy. Musicmatch was acquired by Yahoo! in 2004. In addition to those roles, Peter was also the COO of digital media start-up eNow, Inc. (acquired by AOL in 2006), a senior VP of Business and Legal Affairs of Universal Studios, and a senior business and legal affairs executive at New Line Cinema and Savoy Pictures Entertainment. Peter began his career as a media, entertainment and IP attorney. Peter is a noted digital media thought leader, who was selected to serve on a media and technology commission that made recommendations to the Obama Administration. He is a prolific blogger for many of the most influential and respected digital media and venture blogs, including TechCrunch, The Huffington Post and Fast Company, as well as on his own highly regarded Digital Media Update blog.

David Tochterman, Head of Digital Media, Innovative Artists: As Head of Digital Med
ia for Innovative Artists, David's focus is packaging premium and branded content across all platforms, and building monetizable properties and business models for clients, brands and media companies. Innovative Artists Digital Media provides consulting and content strategy, and represents creative talent, production companies, intellectual property and technology companies. IADM also specializes in crossover content and has set up several digital projects with television networks and studios. After 10 years as a senior television executive and producer, David became one of the first crossover digital media pioneers when he was recruited to launch the groundbreaking video website CHANNELBLAST, which featured live interactive branded content and was featured in Forbes and the NY Times. His company Versatility Media provided content strategy, business development and production for clients including DECA, Mindshare, Daily Motion and IPG. As Senior Vice President of the television powerhouse Carsey Werner Company, David played an integral role in the development and production of successful hit shows including THAT 70S SHOW, 3RD ROCK FROM THE SUN, ROSEANNE and was an Executive Producer of GRACE UNDER FIRE. He also was Executive Vice President for the launch of Will Smith's production company Overbrook Entertainment and led its television division. David has been a speaker at media conferences including SXSW, NATPE, IMedia, StoryWorld, CES and Digital Hollywood. He is a member of the ATAS Interactive Peer Group, and the advisory board for the IMedia Video Summit. He is also an adjunct professor for Syracuse University's Los Angeles campus.

Adam Ostrow, Chief Strategy Officer, Mashable: As Mashable's chief strategy officer, Adam Ostrow is responsible for defining and implementing strategy across the organization. Prior to being promoted to CSO, Adam was Mashable's executive editor, a role in which he was responsible for the company's editorial and business development strategy. In that position, Adam led the development of the Mashable Publisher Platform, created Mashable's video program and expanded the scope of the company's syndication relationships. Adam joined Mashable in 2007 as editor in chief, a role in which he directed day-to-day editorial coverage, authored more than 2,500 articles and grew the editorial staff from 3 to 25 employees. During his tenure as editor in chief, the site's audience grew tenfold to more than 15 million unique visitors per month. Adam has been frequently quoted by numerous mainstream media outlets, including The New York Times, The Wall Street Journal, The Washington Post and USA Today, among many others. He is a frequent guest on CNN, Bloomberg and NPR. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive and Harvard Business School, among other conferences, corporate events and universities. His TED Talk "After Your Final Status Update" has been viewed more than 650,000 times as of July, 2012. Adam is a graduate of the University of Maryland at which he earned a bachelor's degree in journalism and was awarded most outstanding senior in the school's prestigious Hinman CEOs program.

Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.