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Digital Hollywood Events at CES
January 6 - 8, 2014
Monday, January 6th
11:30 AM - 12:30 PM
Track II - DH2
- Digital Hollywood
Location: North Hall N258
Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV - Strategies for ConnectedTV Technology & Content
The age of "all video, all the time" is here - yet the conversion to an all-video culture was so quiet that the implications are just entering the nation's business and intellectual conversations. Hear from a group of technology and communication experts whose experiences define how the multiscreen universe works.
Eric Fitzgerald Reed, Vice President - Entertainment & Tech Policy, Verizon Communications
Jeff Demain, Research Strategy and Business Development Director - Intel Lab
JT Taylor, Senior Manager, Product Marketing, CMO SP Marketing - Video Solutions, Cisco
Greg Gentschev, Product Management Director, TMS
Francisco Varela, Global Director of Platform Partnerships, YouTube
Ron Frankel, CEO, Synacor
Tim Hanlon, Founder and CEO, The Vertere Group, LLC, Moderator

Ron Frankel, CEO, Synacor: Ron Frankel has served as a member of Synacor's board of directors and as President and Chief Executive Officer since April 2001. Prior to joining Synacor, Frankel served as CEO at Perks.com, Inc. He held the position of President of MGM Interactive, the interactive division of Metro-Goldwyn-Mayer Studios, Inc., as well as SVP, Marketing and Sales at Kenfil Distribution. From 1988 to 1991, Frankel served in several executive positions at Softview, Inc., lastly as SVP of Marketing and Sales. Frankel attended the University of California at Berkeley and received a J.D. from the University of Southern California Law Center.













JT Taylor, Senior Manager, Product Marketing, CMO SP Marketing -
Video Solutions, Cisco: As Senior Manager Product Marketing Taylor drives the CPE division's marketing for all consumer-facing products. In this role Taylor leads all marketing activity supporting Cisco gateways, set-top boxes, cable modems and connected life CPE. Previously Taylor led several efforts including the marketing/product launch of the cable industry's first integrated dual tuner DVR and dual tuner HD DVR. Additionally Taylor had responsibility for generating incremental set-top demand through a well-defined consumer research and co-operative marketing programs. Taylor joined Cisco (Scientific-Atlanta) in 2000 as a Director of Strategic Marketing and played key roles in the development of Scientific-Atlanta's industry marketing efforts, trade show development and execution, product advertising, and public relations.










Eric Fitzgerald Reed, Vice President - Entertainment & Tech Policy, Verizon Communications: is responsible for analyzing and managing telecommunications developments and high-tech industry matters as they relate to public policy. Mr. Reed leads Verizon's outreach to an array of stakeholders in digital media, information technology, content and entertainment, and major sports leagues with vested interests in telecommunications policy, regulatory and legislative matters. In this role, he advances the company's positions and analyzes emerging technologies, market trends and related telecommunications policy issues. In addition to his high-tech and digital media responsibilities, Eric manages relations with telecommunications equipment manufacturers and suppliers, trade associations, strategic partners, government agencies and industry groups important to the policy process. He began his career at Verizon in November 2000 and has worked in various government affairs and legal functions since joining the company. Eric was promoted to his current position in the Public Affairs, Policy and Communications organization in December 2006. Mr. Reed was appointed by Administrator Hector Barreto of the United States Small Business Administration to the SBA National Advisory Council in March 2006. He is also a member of the Consumer Electronics Association - Small Business Council Board, the Chamber of Commerce of the United States of America - Council on Small Business and the Women Impacting Public Policy - Corporate Advisory Board. Mr. Reed received his Masters in Business Administration from University of Maryland University College in May 2005. He also received a Masters of Science in Telecommunications Management from University of Maryland University College in 2001 and his Bachelor of Science in Business Administration from American University in 1996. Mr. Reed has also completed executive management coursework at the University of Virginia - Darden Graduate School of Business.

Jeff Demain, Research Strategy and Business Development Direct
or - Intel Lab: Jeff is the Strategy and Business Initiative Director for Intel Labs. He works with the lab, external partners and the Intel Business Units to drive the research into product opportunities. He is also responsible for outbound marketing initiatives and communications. Prior to his current role Jeff worked on research and product development programs in the Enterprise Computing Group, the Super Computing Group, and the Technology Manufacturing Development Group. He has been a Grand Judge at the Intel Science and Engineering Fair, supporting the advancement of students. His work has taken him around the globe, including a program on the summit of Mauna Kea.









Greg Gentschev, Product Management Director, TMS: Greg is Director of Product Management at TMS, where he manages data offerings for over-the-top video and social media. He works closely with consumer electronics, second screen, and service provider customers. Before working at TMS, Greg spent most of his career in consulting, providing strategy and market analysis services to Fortune 500 and private equity clients. He also founded and led a search startup. Greg has an MBA from Georgetown University and engineering degrees from Stanford University.










Francisco Varela, Global Director of Platform Partnerships, YouTube: Francisco Varela leads wireless partnerships for YouTube. He has global responsibilities for creating and overseeing YouTube's strategic partnerships with companies such as Vodafone, T-Mobile, Verizon, Sprint and DoCoMo. Mr. Varela also works on product strategy for the YouTube mobile site and other YouTube syndication efforts. Prior to joining YouTube, Mr. Varela worked for the mobile software company Openwave Systems in London. Mr. Varela also spent nearly five years at Yahoo! Inc., where he worked on Yahoo!'s international alliances and acquisitions, including Yahoo!'s mobile efforts with companies such as Telia Sonera and sponsorship of the FIFA World Cup. Mr. Varela earned his Juris Doctor degree from Boalt Hall School of Law at the University of California, Berkeley, and was selected in his third year to study at the Harvard Law School.

Tim Hanlon,
Founder and CEO, The Vertere Group, LLC: Most recently, Hanlon was Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi - the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He was chiefly responsible for the solicitation, negotiation and oversight of the unit's strategic partnership and investment activity - including formal advisory and directorial positions with over three dozen early-stage companies - an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media. Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm's ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience across the intersection of marketing, media, advertising, and technology, including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated, trade publication Radio & Records, and the Voice of America. Among numerous advertising and television industry activities, Hanlon has been Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today's Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine's “Media 100” list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.