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Digital Hollywood Events at CES
January 6 - 8, 2014
Monday, January 6th
2:30 PM - 3:30 PM
Track I- STC4
- SmartPhone & Tablet Conference
Location: North Hall N260
Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication - Video Across Platforms
Entertainment content is now being exploited on all platforms, from Tablets and Smartphones to the multitude of video platforms. While the aggregation of these revenue sources may not yet reach the levels of broadcast and syndication TV, the industry is now beginning to see the light at the end of the tunnel. Monetizing cross-platform entertainment programs may not be fully mature, but it has become a huge industry.
Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish
Eric Kuhn, Head of Social Media, UTA
Andy Marks, Managing Director, MATTER, Inc.
Bob Goodman, SVP, Director of User Experience, Arnold Worldwide, Boston
Stuart McLean, CEO and Founder, Content & Company
Harry Kargman, Founder & CEO, Kargo
Mike Vorhaus, President, Magid Advisors, Moderator

Bob Goodman, SVP, Director of User Experience, Arnold Worldwide, Boston: Bob leads our digital experience team and has spent more than 12 years in the UX arena, creating engaging digital products, platforms and destinations. He has led design and usability projects for more than 20 web products, including the first online insurance offering, the first grocery store and the first global scientific R&D marketplace. Bob is good at firsts. He re-architected Nickelodeon's Big Help online platform as well as a groundbreaking AR game for Showtime's Dexter during a stint at Modernista!. He also contributed to ideation and prototypes for new social software products while at Microsoft Startup Labs, including Bing Twitter, Facebook Docs and key features for the new Hotmail. He's been an independent UX consultant to both startups and Fortune 500 companies, working on brands like Coca-Cola, Eli Lilly, Sears and WebMD throughout his career. His work has received top honors at MITX, the WebAwards and the Webby Awards.

Andy Marks, Managing Director, MATTER, Inc., the entertainment and sports marketing division of Edelman, the world's largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman's industry-spanning client roster, and has built the division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel for clients including Brita, Amtrak, Hidden Valley Ranch, Pepsi, Dove, Johnson & Johnson, and the Empire State Building; and has advised clients including Butterball, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women's Network, Music Empowers Foundation, and The Creative Coalition on developing mutually beneficial corporate and entertainment partnerships. Andy has placed a number of clients in TV partnerships with programs including The Biggest Loser, Top Chef, Cake Boss, and Project Runway, and partnered brand clients with celebrities including Natalie Portman, Wynonna Judd, Tim Burton, Joe Pantoliano, Ricki Lake, Emme, Marisa Tomei, and Bob Harper. He has developed original branded content programs for clients Anvil Organics, AstraZeneca, Hidden Valley Ranch, and ArmorAll, among others, and launched Edelman Studios, a virtual studio pairing content creators with brands looking for new ways to reach consumers; clients Burger King, Butterball, Expedia and Philadelphia Cream Cheese sourced hundreds of concepts from a community of nearly 1,000 emerging and established storytellers. Before MATTER, Andy served as executive vice president of brand partnerships at Hypnotic, a multi-media production company backed by Universal Studios, where he specialized in bridging the Madison and Vine divide. While there, Andy launched several pioneering branded entertainment initiatives including Reebok's Terry Tate, Office Linebacker, recently voted one of the top ten best Super Bowl ad campaigns of the last decade; the Chrysler Million Dollar Film Festival, as well as programs for Ford, Coca Cola, and Nintendo. Prior to Hypnotic, Andy was director of Advertising and Sponsorship Sales at the Hollywood Stock Exchange (HSX), a simulated online stock market where consumers can buy and sell fictional “shares” in movies and stars. He spent five years as a producer and professional actor with roles in TV, feature films and theatre. He began his career at the Chubb Group in property and casualty insurance underwriting and risk management. He holds a B.A. in geology and environmental studies from Colgate University and resides in New York City with wife Nanette and their two children.

Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Razorfish: Jeremy leads the emerging media practice at Razorfish. The team is responsible for scouting opportunities in new channels like mobile, tablet, converged television, game consoles, digital out of home and more. It's a group also known as Advanced Media Specialists (AMS) that functions as filter, consultant, evangelist and big idea generator. It fuels innovation across the agency and helps clients navigate an increasingly fragmented media landscape with breakthrough strategic thinking that makes sense of the noise and separates the wheat from the chaff. Jeremy is a 15-year advertising industry veteran, having spent time at offline and direct marketing agencies before joining Philadelphia-based digital agency startup i-FRONTIER in 1997 as it's first employee. He teamed with founder Brad Aronson to grow the business and ultimately join forces with Razorfish. During his tenure at the agency, he has served many roles, but they share a common theme - the intersection of media, creative and technology. He's been a trusted advisor to a wide range of top marketers including Best Buy, Weight Watchers, Mercedes Benz, Expedia, Miller Coors, and more. He is a frequent speaker on emerging media, having presented at Cannes Lions, OMMA, CES, Digital Hollywood, Digital Signage Expo, iMedia, Internet Retailer, the AAAA Media Conference and many more. Jeremy also writes a monthly column for online magazine ClickZ and regularly publishes whitepapers on a broad range of emerging media topics/ Jeremy holds a BSJ in Advertising Management from Ohio University's Scripps School of Journalism, and is currently based in Seattle, WA.

Eric Kuhn, Head of Social Media, UTA: Eric Kuhn is a social media agent in the Digital Media Department at United Talent Agency, one of the entertainment industry's leading talent and literary agencies. Prior to UTA, Kuhn was the first-ever Audience Interaction Producer at CNN, where he ran social media and focused on television-web integration for the network. While at CNN he launched partnerships with companies such as: Facebook, Twitter, Foursquare, Gowalla, Tumblr and GetGlue. During the 2010 presidential campaign, Kuhn reported predictions of the race by utilizing trending topics and live twitter feeds. His reporting has appeared on CNN, MSNBC, CBS News, The Washington Post, MediaBistro.com, and CNBC. Kuhn has produced original programming focused on two-screen experiences, including creating “Rick's List” with Rick Sanchez, launching the live streaming premiere of “John King, USA” on Facebook, and produced two worldwide Larry King Live telethons featuring a “social suite” with stars such as Ryan Seacrest, Will.i.am and Alyssa Milano. Kuhn has spoken and moderated numerous industry conference panels including this year's South By South West, the Red Cross Emergency Social Data Summit in Washington, D.C. and the 92nd Street Y's Twitter 140 Character conference in New York City. He also serves on the leadership committee of the Washington DC-based AMP (Activism, Media and Politics) Summit. Eric majored in government at Hamilton College, where he currently serves as a proud member of the alumni board. He also studied at the London School of Economics. Based in Los Angeles, Eric is regularly spotted running around his home city of New York. When not sticking his nose in a BlackBerry or iPad, you can find him skiing down the nearest slope.

Harry Kargman, Founder & CEO, Kargo: the leading mobile publisher pl
atform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary network of major media mobile websites, apps and tablet experiences. Kargo has been recognized with numerous awards including a Mobi and an OMMA for its advertising campaigns and was named as an AlwaysOn OnMobile Top 100 winner in 2012 and to the AlwaysOn OnMedia Top 100 in 2013. Harry has been featured on 20/20, The Today Show, the New York Times, and NPR and as a keynote speaker or panelist at CES, Mobile Marketing Association, Digital Hollywood, Mobile Media Summit and the AlwaysOn Conferences. Harry lives in New York City and holds seven patents on wireless technology. He graduated with honors from Harvard College.









Stuart McLean, founder and CEO of Content & Co: Stuart McLean is founder and CEO of Content & Co, the leading LA-based brand studio. With twenty years of advertising experience, he's been at the forefront of branded entertainment for over a decade. Stuart's vision to turn name brands into their own distributors and financiers of original content, by partnering them with the best creative talent in Hollywood, has met with great success for SUBWAY, Schick and Energizer Personal Care. From webisodes and micro series to short- and long-format series (scripted and reality), Content & Co has a strong track record in distributing cutting-edge programming for clients. The work has gone into multiple seasons, reaching groundbreaking broadcast-equivalent ratings across digital and broadcast channels. Stuart's work through the years has earned numerous industry accolades, including a Cannes Gold Lion, multiple Effies and a Webby. Prior to forming Content & Co, Stuart was president of JWTwo Entertainment, the studio and entertainment arm of JWT, North America's largest ad agency. Stuart also co-founded Bedell McLean Branded Entertainment. He is a member of the Academy of Television Arts & Sciences, NATPE, thinkLA and BCMA (Branded Content Marketing Organization).




Mike Vorhaus, President, Magid Advisors: Founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike's team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You've Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.