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Digital Hollywood Events at CES
January 6 - 8, 2014
Monday, January 6th
2:30 PM - 3:30 PM
Track II- DH4 - Digital Hollywood
Location: North Hall N258
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
All media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. Learn how media, advertisers and content creators are managing a complex universe containing hundreds of millions of individual preferences.
Eric Johnson, President and Founder, Ignited
Durk Barnhill, Global Business Development Director, Saatchi & Saatchi NY
Anne-Marie Kline, SVP, Managing Director, BrandLIVE, Digitas
Vin Farrell, Global Chief Content Officer, Havas Worldwide
Suzanne Grimes, President and Chief Operating Officer, North America, Clear Channel Outdoor
Jamie Elden, Senior Vice President and Head of Entertainment, Lin Digital, div. of LIN Media
Randy Shaffer, West Region Sales Director, Xbox Advertising, Microsoft Xbox Advertising
Doug Scott, President, OgilvyEntertainment, Moderator

Suzanne Grimes, President & COO Clear Channel Outdoor - North America: Suzanne is leading the transformation of Clear Channel Outdoor North America into a dynamic media business that fully recognizes the potential of integrated digital and mobile marketing opportunities in out-of-home across the US and Canada. Suzanne heads the North American Executive Committee and is a member of Clear Channel Outdoor's Global Leadership Group. A highly regarded media executive with 25 years of industry experience, Suzanne brings a distinguished record of building and transforming leading businesses and brands. Suzanne previously served as President of the U.S. Lifestyle Communities group at Reader's Digest Association, where she reshaped a multi-platform portfolio of assets including allrecipes.com, Every Day with Rachael Ray and the Taste of Home family of brands. She also led the Reader's Digest business units in Canada and India, and served on the Reader's Digest Association Executive Committee. Prior to Reader's Digest, Suzanne spent a decade at Condé Nast, where she led the corporate sales team responsible for advertising sales across a portfolio of 30 powerful consumer magazine brands and related digital businesses. Earlier at Condé Nast, she served as vice president and publisher of Women's Sports & Fitness, Allure and Glamour magazines. Before Condé Nast, Suzanne served at News Corp as senior vice president and publisher of TV Guide, expanding their local advertising proposition to attract sophisticated national advertising partners. She also sat on the Executive Committee that transformed TV Guide magazine into a multi-platform resource for consumers. Suzanne currently serves on the Board of Directors of the Outdoor Advertising Association of America (OAAA). Suzanne has been the recipient of a number of industry accolades including AdAge's Women to Watch, Folio 500: Brightest Lights, and Irish American Business 100.

Anne-Marie Kline, SVP, Managing Director, BrandLIVE, Digitas: As Co-Founde
r and Co-Managing Director of DigitasLBi's BrandLIVE, Anne-Marie Kline leads clients in establishing a creative newsroom as a permanent fixture in their marketing mix. BrandLIVE is every day brand building where brands authentically participate with audiences at the speed of culture. The BrandLIVE innovation landed Digitas OMMA's 2012 Agency of the Year award. Anne-Marie also leads the Social.Content Capability. Since joining Digitas in 2004 she has been instrumental in the adoption, invention and proliferation of emerging media and technology for her Fortune 500 clients including P&G and GM. She has twenty years of combined client and agency experience running complex cross-channel marketing/advertising campaigns. Before joining Digitas, Anne-Marie was the Director of Brand Communications at Tweeter Home Entertainment Group. She holds a Bachelor of Science from Emerson College with a major in Broadcast Journalism and a minor in Political Science. Anne-Marie is a member of the Boston Ad Club Executive Board.







Durk Barnhill, Global Business Development Director, Saatchi & Saatchi NY: Durk is a natural advertising leader and coach of creative agencies, having previously been GM of Saatchi & Saatchi in San Francisco, head of the precedent-setting Miller Lite “Creative Superstar” campaign at Fallon Minneapolis, Worldwide Account Director at McCann Erickson on Nestlé USA, Head of New Business at Mother NY, and most recently President of TAXI NYC where he doubled the size of the agency in one year. He was a top soccer player at Trinity College and still plays and coaches every week. Durk has three children (all soccer players) and his Lovemarks are Chelsea Football Club, New York Rangers, the Manhattan Hotspur (his daughter's nationally ranked U16 travel soccer team), and Warby Parker Eyeglasses. His commitments are to his team, to defining clear directions, and to delivering results.


Randy Shaffer, West Region Sales Director, Xbox Advertising, Microsoft Xbox Adv
ertising: Randy Shaffer is the West Coast director of U.S. Xbox LIVE Advertising Sales where he is focused on connecting brands with highly-engaged audiences across Xbox 360, Xbox LIVE, Windows 8, Windows phone, Xbox.com, MSN Games, Microsoft Game Studios, and Games for Windows., In his role at Microsoft, Shaffer has served some of the biggest brands in the auto, entertainment and game publishing industries including Toyota, Disney and Electronic Arts (EA). To promote Disney's TRON movie, Shaffer helped Disney develop the world's first Kinect-enabled advertisement. His work also includes campaigns for such prominent brands as Lexus, Honda, KIA, Nissan, Hyundai, Nike, Ubisoft, Sega, T-Mobile, Microsoft, Sony Pictures, Fox, Paramount, Lionsgate, and Procter & Gamble., Prior to Microsoft, Shaffer worked for advertising agencies Foote Cone Belding, RPA, Starcom Media Vest Group (SMG) / Play, a Denuo Company., In addition to his passion for work, Shaffer is a gaming enthusiast with more than 45,000 Xbox achievements. In 2011, he was honored as one of thirty elite members of the Global Microsoft Next, a group selected by the president of Microsoft International as the next generation of Microsoft innovators., A native of southern California, Shaffer holds a BA in Advertising Account Management from Chapman University in Orange County. When he is not working, Shaffer enjoys spending time with his wife and their newborn son.

Eric Johnson, President and Founder, Ignited: Since Eric founded the agency in 1999,
Ignited has grown to more than $100 million in billings and 120 employees, becoming one of the largest independent advertising agencies in Southern California. Clients include the U.S. Army, Sony, Princess Cruises, Electronic Arts and NBC Universal. Eric brings a unique client perspective to the agency, having previously held the post of senior vice president of marketing for Activision, where he helped build the company to over $430 million in sales. He currently serves on the board of the American Association of Advertising Agencies (4A's) is co-president of thinkLA.










Vin Farrell is Global Chief Content Officer at Havas Worldwide, where he provides oversight of content creation, curation, development, production and distribution globally across the network. Vin joined Havas Worldwide in 2013 from R/GA, where he was SVP of Creative Operations. In that role he served as a business partner to executive creative leadership and was responsible for the oversight of all aspects and operations of the agency's digital studio, live event, retail and presentation capabilities. He led a team that worked closely with creative on strategy, ideation and production of traditional and multi-channel work. Vin also built a world-class production facility to generate cost-effective advertising optimized for both digital and traditional media channels. Before R/GA, Vin was Senior Director of Content and Integrated Marketing Production at Spiketv.com. Prior to Spiketv.com, Vin worked for Digitas as an Agency Producer, where he established the video production practice between the New York, Chicago and Boston offices. Vin also has a background in independent film and venture capital investing. After beginning his career at October Films he established himself as an independent producer. As such his credits include: UNTIL THE VIOLENCE STOPS (Eve Ensler, Sundance 2004), FUR (starring Nicole Kidman and Robert Downey Jr.), MOVING MIDWAY (MoMA New Directors Series, US Theatrical), and ME AT THE ZOO (Sundance Film Festival, HBO premiere 2012). Vin received a B.A. in Religious Studies from Connecticut College. He lives in Greenwich Village with his wife and two daughters.

Jamie Elden, Senior Vice President and Head of Entertainment, Lin Digital: As Senior Vice President and Head of Entertainment for Lin Digital, Jamie Elden oversees the national sales efforts, develops innovative online advertising products and develops programs for its leading multiplatform network. He leads the latest entertainment-focused initiatives from their LA & NYC office which includes branded entertainment, content creation & distribution. He is also developing its growing Social, Mobile and Video platforms which have become industry leading products reaching over 1 in 8 US households each day with its combined Distribution. Mr. Elden has more than a decade of experience in building advertising solutions for major U.S. brands and previously served as Senior Vice President, Digital and Branded Entertainment for Alloy Media (ALOY) Nasdeq, where he led & created the strategic direction and development of Alloy's digital Network & Content division making it a ComScore #1 network, reaching teens & young adults. Mr. Elden also served as Head of UEG Studios, a digital, video and content division, a joint Venture with United Talent Agency (UTA) out of Hollywood, overseeing content development for both brands & talent. Mr. Elden during these roles developed some of the first credited and successful video, web, mobile executions in partnership with brands such as LG Mobile, Fox, P&G , Wal-Mart and many more. Mr Eldens' expertise and experience with brands & content has been widely recognized by the industry and enabled him to share his insights on many of today's leading conferences.

Doug Scott, President, OgilvyEntertainment: Doug Scott is President of OgilvyEntertainment, the award winning branded & original entertainment division of Ogilvy & Mather. With over 20 years of integrated marketing experience, Doug has developed and produced brand-funded entertainment for some of the world's leading companies, such as Unilever, IBM, Nestle, DuPont, General Electric, Cisco, Time Warner Cable, and TD Ameritrade. Ranked #14 in The Adweek 50, Scott is a visionary in the branded entertainment space and a trailblazer in forming partnerships between talent, producers, networks and brands. Since establishing OgilvyEntertainment in June 2006, Doug has crafted innovative multi-platform programs, including The Horizons Project on BBC World News for DuPont, The Real Food Project for Hellmann's, Digital Cribs for Cisco, The Invested Life for TD Ameritrade, and The Disadventures of the Direspectoids for Capri Sun. OgilvyEntertainment programs have received recognition from Effie Worldwide, Internet Architecture Board, The One Club, The American Business Awards, Direct Marketing Association, CableFAX, and American Advertising Federation. Doug is also Executive Producer of the documentary film Escape Fire: The Fight to Rescue American Healthcare, which has swept up awards at film festivals nationwide after premiering at the Sundance Film Festival and opened in U.S. theaters on October 5, 2012 by Roadside Attractions. Under his leadership, OgilvyEntertainment released its white paper titled Making magic, using logic: the Ogilvy Branded Entertainment Assessment Model™ (BEAM™), a first-ever strategic approach for measuring the effectiveness of branded entertainment programs. BEAM™ has become an integral component of OgilvyEntertainment's core services and an influential methodology for worldwide industry partners. Before Ogilvy & Mather, Doug co-founded MATTER, where he developed and produced integrated marketing programs, including Diddy Runs the City for Sean Combs, the Lohas Conference for Ford Motor Company, and Blender Sessions concert series. Prior to MATTER, Doug was Executive Vice President, Marketing & Branded Entertainment Creative Director at Hypnotic, where he developed the Chrysler Million Dollar Film Festival for Daimler Chrysler, as well as programs for Reebok, Nintendo, and Toyota. Early in his career, Doug was involved in launching the Hollywood Stock Exchange, a simulated stock market where users could trade movies, stars and music properties; ArtView, a global network of galleries, auction houses and museums; and Red Herring magazine. Doug is Chairman of the Branded Content Marketing Association (BCMA) North America; Honorary U.S. Chairman of the Connected TV Marketing Association (CTVMA); Chairman Emeritus of realscreen's Branded Entertainment Forum; and a representative of the Producers Guild of America (PGA) and the International Academy of Television Arts & Sciences. Doug has served as a jury member for industry award competitions, including the Cannes Lions, and is an active speaker at global industry conferences, including Marché International des Programmes de Télévision (MIPTV), The Festival of Media, National Association of Television Program Executives (NATPE), National Association of Broadcasters (NAB), Digital Hollywood, and Branded Entertainment & Contents Summit (BECS). He is a Board Member of the Ghetto Film School; an advisor to Desi Hits, The Disrupt Group and Synner; and a guest lecturer at business schools like NYU and UCLA. Doug holds a B.S. in Economics from University of Maryland, College Park.