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Digital Hollywood Events at CES
January 6 - 8, 2014
Tuesday, January 7th
1:30 PM - 2:30 PM
Track II - DH8 -
Digital Hollywood
Location: North Hall N258
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
The digital home, while not fully realized, is under construction. For Hollywood, the opportunities around content are golden. How will the creative and technology communities respond to a fully realized on demand world of television, film and gaming? Find out as we open the door to exciting new possibilities in consumer entertainment.
Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather Worldwide
Henry Juszkiewicz, Chairman and CEO, Gibson Brands
Richard Berger, Senior Vice President of Global Digital Strategy and Operations, Sony Pictures Home Entertainment
John Penney, Chief Strategy Officer, Starz LLC
Kelly Day, Advisor, Maker Studios
Jason Jercinovic, President, Havas Worldwide Digital
Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners
Ira Rubenstein, Digital Media Executive, Moderator

Kelly Day, Advisor, Maker Studios: Kelly Day joined Blip (recently purchased by Maker Studios) as CEO in April 2012 to lead the digital television network as it builds and expands its deep library of original content, multiple distribution platforms and creative advertising solutions to position Blip as an online video destination and a collaborative partner for producers, advertisers and content partners. For the past twenty years, Day has worked at the intersection of content and commerce, building numerous multi-platform franchises. With the rapidly changing digital media landscape and the explosion of online video, Day is uniquely positioned to leverage Blip's original content, brand and technology to take the company to the next level. Day's expertise in the digital world makes her a sought-after speaker and commentator on the future of television and digital distribution platforms, multi-platform viewing and video monetization. She has spoken at numerous industry events, including CES and Digital Hollywood, and been quoted in a variety of media articles such as the Wall Street Journal, Advertising Age and Variety. Day serves as on the Blip board of directors and is a member of the Digital Hollywood Women's Board. Prior to joining Blip, Day oversaw the Digital Media and Commerce businesses for Discovery Communications, which included the company's U.S. websites, E-Commerce operations, Licensing, and Home Entertainment. Day was responsible for the development and execution of long-term strategies to drive the growth of these businesses through innovative offerings that leveraged the company's television and digital assets to grow digital traffic and user engagement, and increase product sales. While running this business, Day was credited with achieving record-breaking growth and bottom-line value for the division. Prior to joining Discovery, Day served as vice president of E-Commerce at The Knot, the leading wedding media company, where she ran their e-commerce business and developed partnerships with major retailers, such as Target and Macy's. Prior to that, she held a variety of E-Commerce positions at AOL, the most recent as executive director of AOL Shopping, with responsibility for developing new products for AOL's Shopping portal site at a time when online shopping was gaining major marketplace traction. Day's home base is in the Washington, DC area where she lives with her husband and two daughters, when she is not traveling like a mad woman between New York and Los Angeles. To maintain her sanity, she is an avid fan of spinning (especially at Soul Cycle) and Ashtanga Yoga....and any web series she can find about cycling and yoga!

Brandon Berger, Chief Digital Officer, Worldwide, Ogilvy & Mather: Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. As one of the few global digital media executives, he is responsible for building new capabilities and practice areas, leading the network's global Digital M&A, and driving the digital agenda across the network. Under Brandon's leadership, Ogilvy has built a global digital platform mobilizing global resources for clients worldwide, and has made digital capabilities core to Ogilvy's entire business. They have established key global practices around mobile, ecommerce, data and delivery, and launched Social@Ogilvy, the largest social agency network in the world. Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A, and portfolio optimization where he transformed the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk. Brandon has always had a passion for the digital world. He started his career building areas of Netscape's Netcenter, but in fact, it can even be said he began his career in his dorm room, where he'd code early text-based versions of Massive Multi-Player Online Games. On his first tenure at Ogilvy, Mr. Berger created Ogilvy's Innovation practice, leading Mobile, Social, Games, Video and emerging media. He also co-founded WideRay Corp a wireless technology company funded by Sequoia, Enterprise and others. Known for bridging Advertising, Technology, Digital Media and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed on Bloomberg and in the New York Times, CES, E3, Adtech, Internet Week and Social Media Week and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.” Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include a Clio, Cannes Lion, and Demo Mobile Demo God. Brandon has a BA in Economics from Tufts University. He is currently writing his first book and lives in NYC with his wife, son, daughter and their golden retriever Norman.

Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp., grew up in Rochester, NY. With a passion for music and superior academic skills, he enrolled at the General Motors Institute in Flint, MI, a five year co-op engineering college. Sponsored by GM's Delco division, he gained experience in a variety of different jobs at Delco's 6,000-employee electronic components plant in Rochester. Putting his musical skills to work, he worked his way through school playing guitar - a Gibson, of course - in various rock bands playing for parties and weddings. After graduating with honors, he worked at Delco Products for two years as product manager while studying for an MBA in night school at the University of Rochester. He completed his MBA at Harvard University on a General Motors Fellowship. Juszkiewicz then joined the New York firm of Neiderhoffer, Cross and Zeckhauser, Inc., a pioneer in the area of middle-market deals, where he rose to the position of executive vice president of mergers and acquisitions. He left the firm in 1981 and, with two former Harvard classmates (David Berryman and Gary Zebrowski), acquired Phi Technologies of Oklahoma City. Within one month he turned the struggling technology firm into a highly profitable company. In 1986, Juszkiewicz and his partners acquired the faltering Gibson guitar operation from the Norlin corporation. Juszkiewicz's aggressive management style again effected an immediate turnaround, and Gibson became profitable within a month's time. With creative and innovative marketing tactics he concentrated on the consumer rather than the retailer - a reflection of his personal experience as a guitar player. Refocusing the company on achieving the highest possible standards of quality and customer service, he drove Gibson from the brink of closing to a company that has regained worldwide respect with annual average growth of 20 percent over the last decade. Juszkiewicz is a committed supporter of The Rainforest Alliance and conservation. A member of the Society of International Business Fellows and others, Juszkiewicz continues his commitment to a better world through his active participation in organizations such as Nordoff-Robbins, which provides music therapy for severely handicapped children, to the T.J. Martell Fund for Leukemia Research, The Environmental Defense Fund, Teenage Cancer Trust and leads numerous philanthropic endeavors under the Gibson Foundation banner. He is a board member of the Country Music Hall of Fame, a board member of the Rock and Roll Hall of Fame and Museum, a board member of the Rainforest Alliance and a board member of the We Are Family Foundation. He is a co-founder of Music Rising, a campaign to help aid musicians, schools and churches of the Gulf Coast and is active in the Clinton Global Initiative and numerous environmental causes. He is the recipient of numerous awards, honors and extensive media coverage. Juszkiewicz began fulfilling his vision of Gibson as a full-line, global musical instrument company by acquiring other instrument companies, establishing a Gibson-owned European distribution center with joint-venture distributors, and acquiring manufacturing facilities in China. He dedicated a standalone division to R&D, resulting in the introduction of the worlds first digital guitar, the HD.6X Pro and most recently, the Gibson Robot Guitar, both which represent the biggest advance in guitar technology since the invention of the electric guitar over 70 years ago. He continues to expand the company worldwide with new consumer electronics accessories, the acquisition of the Wurlitzer Jukebox company and several other facilities in China. Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Henry Juszkiewicz resides with his wife and children in Nashville.

John Penney, Chief Strategy Officer, Starz LLC: Penney is responsible for evaluating and building key business strategies, partnerships, and identifying and developing new business opportunities across the family of Starz companies. John joined Starz in March 2010. Most recently, Penney was President and Head of Corporate Development of Foresee Entertainment, a media and entertainment company he co-founded with current Starz, LLC President and CEO, Chris Albrecht in 2008. At Foresee, Penney was responsible for operations and the planning and development of its strategy, expansion efforts and new business platforms. More recently, Penney served as Head of Global Media Strategy for IMG, Inc., where he was responsible for developing and implementing a new global entertainment strategy, focusing on production and distribution of non-scripted, scripted, and digital programming. Penney was an early proponent of the digital transformation of the entertainment industry. Prior to that, Penney was with HBO for five years, most recently serving as Senior Vice President, Digital Initiatives, where he oversaw the strategic planning, delivery and operational management of new advertising-supported broadband channels. Prior to that, as Executive Vice President at ACTV, Inc., he oversaw the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile entertainment environments. Before executive stints at Scient, Inc. and Viacom, Penney spent seven years on Wall Street, both as an equity research analyst at Sanford C. Bernstein & Co., Inc. covering the media and entertainment industries, and as a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master's Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University.

Jason Jercinovic, President, Havas Worldwide Digital: Jason Jercinovic is a veteran digit
al marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge ( Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners: Key
van Peymani is the managing director of the digital strategy division of ICM Partners, a talent and literary agency representing clients in the fields of motion pictures, television, publishing, music, theater branded entertainment and digital media. ICM Partners, a privately held corporation, is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London. As head of digital strategy, Mr. Peymani's focus is the expansion of the agency's efforts across all aspects of the technology and digital sectors, bringing innovative opportunities to the agency and its clients, including the creation of new business and investments with long-term benefits. Prior to joining ICM Partners, Mr. Peymani served as Vice President of Direct-to-Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital distribution. In addition, he oversaw the Media Manufacture on Demand, Mobile Applications and Out My Window business lines and worked on industry leading forays into the first fully digital movie application, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney's music group; and he was the Chief Operating Officer at Nettwerk Music Group. Mr. Peymani began his career leading his own new media company and has advised Fortune 100 companies around the world. He currently serves on the faculty of USC's Annenberg School for Communication and Journalism, covering entertainment and emerging business models.

Richard Berger, Senior Vice President of Global Digital Strategy and Operations, Sony Pictures Home Entertainment: Richard Berger is the SVP of Global Digital Strategy and Operations at Sony Pictures Home Entertainment. Mr. Berger recently joined the newly formed Global Digital and Commercial Innovation Group within Sony Pictures Home Entertainment (SPHE). He is responsible for developing digital strategy and overseeing digital distribution operations. His focus is on developing new digital usage models, applications and services that both increase the overall value proposition for SPHE digital media and contribute to the growth of the overall digital business. He also is responsible for evaluating emerging platforms and disruptive technologies that create new digital business opportunities. Before joining SPHE, Berger was SVP New Media & Technology at Sony Pictures Entertainment where he was responsible for establishing digital policy across all Sony Pictures digital distribution businesses. He also was one of the principal architects of DECE and helped launch the consortium. Berger previously worked in the Sony Digital Entertainment department and the office of the CTO at Sony Corporation of America (SCA), where he was responsible for digital media strategy and anti-piracy efforts. He also worked in SCA's Interactive Services Group and Sony Music Entertainment's New Media Department where he developed Sony Music's first Enhanced CDs. Before joining Sony, Berger worked in the Interactive Multimedia Practice at Anderson Consulting (now Accenture) and at Bell Communications Research as a Member of the Technical Staff. He has a Master's Degree in Interactive Telecommunications from NYU's Tisch Graduate School of the Arts and a BA in Computer Science from Rutgers College.

Ira Rubenstein, Digital Media Executive: Ira Rubenstein is the former Executive Vice President of Digital Marketing for Twentieth Century Fox, where he oversaw the digital marketing activities for the domestic theatrical group. Rubenstein most recently served as Executive Vice President, Global Digital Media Group for Marvel Entertainment, where he led all digital strategy. He was instrumental in advancing Marvel's social media strategies and developing new digital platforms and distribution outlets for Marvel's comic book titles, as well as expanding Marvel game products. At Marvel, Rubenstein's leadership resulted in numerous deals with leading app, video game and media companies, including the offering of Marvel comics on iPhone, iPad and iPod Touch and Sony's PlayStation digital reader device. He expanded Marvel's digital subscription service to feature more than 8,000 comics, spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox LIVE and the PlayStation Network, and oversaw the company's increased presence across Facebook and Twitter. Before joining Marvel, Rubenstein was Executive Vice President, Content Strategy and Acquisitions for Sony Corp of America, where he led the initial efforts for acquiring content for all Sony devices and to secure deals with major networks, movie studios and record labels. Prior to Sony, Rubenstein served as the EVP of Sony Pictures Digital Entertainment, where he developed worldwide digital marketing, product and distribution strategies and lead the expansion of Sony properties into the digital marketplace through, mobile games, personalization products and innovative strategic partnerships. His efforts generated the first ever ticketing service on a mobile device and the establishment of Movielink, an on-demand program that digitally delivered theatrically released films to broadband Internet users. Rubenstein began his marketing career at Twentieth Century Fox as Manager of Film Research and New Media, where he had the distinction of building Fox's first movie websites for “Die Hard with a Vengeance” and “Mighty Morphin Power Rangers: The Movie.” Rubenstein was recently included on the Producers Guild of America's "Digital 50" and The Hollywood Reporter's “Digital Power 50” lists. Recognition for his work also includes multiple Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Award.