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Digital Hollywood Events at CES
January 6 - 8, 2014
Tuesday, January 7th
3:00 PM - 4:00 PM
Track I - STC9 -
SmartPhone & Tablet Conference
Location: North Hall N260
Leveraging Content and Celebrity For Cross-Platform Success: Brands, Bands and Entertainers Collaborate
You see it on TV all day long. It's all over the Net! Brands, entertainment content, celebrity talent, new media startups and big marketers are teaming up in new ways for cross-platform success. In this session we will hear from top entertainment executives, consumer brand executives, brand licensing experts, VCs and digital strategy experts about leveraging pop culture and content to connect with consumers.
Carol Goll, Head of Global Branded Entertainment, International Creative Management
Jared Hoffman, SVP, Video Programming, DEFY Media & Managing Partner, Generate
Kevin Chernett, Executive Vice President of Strategic Alliances, Live Nation Network
Jonathan Carson, Chief Revenue Officer, VEVO
Matt Ringel, Managing Partner, New Era Media & Marketing, Red Light Management
Chris Slater, Sr. Creative Director, Creative Development, AOL
Steven Masur, Senior Partner, Cowan DeBaets Abrahams & Sheppard LLP, Moderator

Jonathan Carson is the Chief Revenue Officer of VEVO, the world's leading all-premium music video and entertainment platform. He is based in the company's New York City headquarters. As CRO, Carson oversees VEVO's global premium sales force and network of sales partners including all advertising sales and integrated sponsorships. Prior to joining VEVO in 2013, Carson spent six years with The Nielsen Company where he helped spearhead the company's digital transformation. Most recently CEO, Digital, Carson led Nielsen's digital and mobile strategy and operations across more than 70 countries. An accomplished entrepreneur, Carson was previously co-founder and CEO of BuzzMetrics, the world's leading social media intelligence company, which he sold to Nielsen in 2007. While at BuzzMetrics, Carson helped establish the concept of social media with marketers, including co-founding the Word of Mouth Marketing Association (WOMMA), which has since become a thriving trade association. Prior to BuzzMetrics, Carson founded Intercities, Inc., an interactive development firm with clients including Intel, Disney, and National Institutes of Health. In 1995, Carson co-founded, a pioneering and award-winning music industry web site, which was acquired in 1999. Carson is a frequent speaker on digital topics at conferences (Mobile World Congress, Web 2.0), on broadcast (CNN, CBS, NPR) and in print (Wired, Wall Street Journal, New York Times).

Carol Goll, SVP, Head of Global Branded Entertainment, ICM Partners: As head
of global branded entertainment for Hollywood talent agency International Creative Management, Ms. Goll has helped package major endorsement deals for ICM clients such as Beyonce (American Express, Vivio, Nintendo, General Mills, Crystal Geyser), Kim Cattrall (Olay, I Can't Believe It's Not Butter) and Eminem, whose one-two punch of ads for Lipton Brisk tea and Chrysler made him the surprise star of this year's Super Bowl. She also helped make "Mad Men" star Jon Hamm the voice of Mercedes-Benz USA, where she spent 13 years in brand marketing before joining ICM in 2008. Ms. Goll and her team help marketers decide which artists would be their best partner by looking at their followers on Twitter, fans on Facebook and buzz around recent projects. Though some clients such as Audrina Patridge and Denise Richards have scored brand deals based on their active Twitter following, Ms. Goll's team often seeks to connect brands with ICM talent that are a bit more elusive by today's "they're just like us" standards.

Jared Hoffman, SVP, Video Programming, DEFY Media & Managing Partner, Generate: Jared Hoffman serves as SVP of Video Programming for Defy Media, the definitive media company for the digital generation, overseeing the company's production studio operation and developing and executing video programming strategies across Defy's multiple top-ranking brand channels. Defy Media creates some of the most popular content on the internet under its leading portfolio of brands, including Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. A former literary and new media agent at Creative Artists Agency (CAA), Hoffman also serves as Managing Partner of Defy Media-owned Generate. Joining Generate in 2007, he brought more than a decade of experience in representation, new media and branded content to overseeing its Talent Management division with founding partners Dave Rath and Kara Welker. Hoffman has produced and overseen multiple award-winning branded programs for a wide range of clients including Microsoft, Tresemme, Cotton, Inc., Johnson & Johnson, AT&T, LG Mobile, Royal Caribbean, Toyota and TD Ameritrade, among many others. He has also worked on multiple projects with such high profile agencies as GroupM Entertainment, Mindshare, and Ogilvy Entertainment. Hoffman's most recent broadcast endeavors include executive producing “Reality Show” a series for Showtime and Screen Gems, and serving as Executive Producer of AMC's acclaimed digital series for “The Walking Dead” which has received multiple industry awards. He also serves as Executive Producer of Fuse Music Network's first scripted series “The Hustle”, MTV's, “The Show with Vinny”, The Disney Channel's “Super Awesome Katie”, and the OWN Network's “The Help Desk”, featuring Deepak Chopra. During his eleven year tenure at CAA, Hoffman worked in various departments, including the feature film literary division, and was part of the team that built the company's corporate and new media division. Hoffman serves on the board of the Branded Content Marketing Association, Reel Screen, and the University of Texas' Film Institute.

Kevin Chernett was appointed Executive Vice President of Strategic Alliances at Live Nation Network in December 2009. He oversees the company's national corporate strategic alliance efforts and has worked for Live Nation and its predecessors since 2003, when he joined the company as Vice President of National Sales & Marketing. In 2008 he became Senior Vice President of Strategic Alliances and helped grow the Live Nation Network Division which is one of the key pillars of the organization today. The Alliance Division has been responsible for establishing key strategic corporate partnerships that leverages the Live Nation platform with companies such as Starwood Hotels & Resorts, Coca-Cola, UPS, Citibank, Anheuser-Busch, HP, State Farm & Kelloggs. Kevin came to Live Nation from MusicVision, Inc. a company he co-founded in April 1998 where he served on its Board of Directors and as the company's Executive Vice President of Sales since inception. Kevin is a graduate of Syracuse University with a degree in Speech Communications.

Matt Ringel, Managing Partner, New Era Media & Marketing, Red Light
Management: Matt Ringel passionately believes that today's leading brands can uniquely benefit from the transformative power of music and live entertainment. As Managing Partner, New Era Media & Marketing, he has the privilege to evangelize that every day. New Era was recently formed by the leadership of Red Light Management as a means to help brands with entertainment strategy, sponsorships, talent partnerships and new business development. Such partnerships and entrepreneurial activities have been a common theme throughout Ringel's career. Most recently, he served as SVP, Strategic Alliances for Live Nation. Working across the full range of Live Nation's capabilities-from concert promotion and venues, to merchandising, to online and social media-Ringel structured strategic partnerships and marketing programs that enable brands to engage the 50MM passionate music fans that Live Nation touches each year. Prior to Live Nation, Ringel founded and served as President of Games Media Properties. A venture of William Morris Agency and Edison Ventures, Games Media was known for its pioneering work in live, online and televised video game competitions. Ringel served as Commissioner of the World Series of Video Games, a global series of competitive gaming events, and as Executive Producer of related programming on CBS, MTV and hundreds of hours of broadband distribution. Ringel started his entertainment career in television and live entertainment. He previously served as President of CAMI Spectrum, the Television and Events Production subsidiary of Columbia Artists, where he developed and produced numerous entertainment properties. Prior to that, Ringel served as a strategy consultant for Monitor Company, where he worked with a variety of Fortune 500 corporations. Ringel earned his Bachelor of Arts degree from Yale, and a Ph.D. in Music from the University of London. A recognized authority on music, gaming and digital media issues, Ringel tweets regularly @mattringel.

Chris Slater is the Sr. Creative Director of Originals for AOL On, heading creative development of their slate of programming with such talent as Gwyneth Paltrow, Sarah Jessica Parker, Nicole Richie, and comedian Anthony Anderson. Previously, he worked as Yahoo's Head of Production, overseeing the launch of their Comedy Slate and Women's Slate with comedian Niecy Nash, actress Judy Greer, documentarian Morgan Spurlock, and many more. As Yahoo's Deputy Head of Creative Development, he created numerous branded entertainment programs such as Odd News with comedian Greg Proops (Allstate), Moments of Motherhood (Kelloggs), and Pepsi Smash, a Top 40 music program which ran for five years on Yahoo! Music. Before making the transition to digital in 2005, he was a film and TV producer/director, producing the motion picture GLORY DAZE, an biographical “coming-of-age” comedy about his friends growing up together in college starring Ben Affleck, as well as director on two seasons of Roland Joffe's “Undressed” for MTV.

Steven Masur, Senior Partner, Cowan DeBaets Abrahams & Sheppard, LLP: focuses his practice on corporate finance, M&A, intellectual property, strategic transactions, entertainment and new business concepts. He has over 20 years of experience advising digital media and entertainment clients on their corporate and intellectual property transactions and day-to-day business issues. Mr. Masur brings unique strategic business experience to CDAS. He has counseled enterprise level clients including Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped clients in a wide variety of early stage businesses, including mobile, games, digital music, film, publishing, advertising, retail sales, software and hardware to achieve breakthrough results. Mr. Masur's transactional experience includes a wide variety of deals in angel and venture capital finance, mergers and acquisitions, joint ventures and other strategic transactions in the US and abroad. He is passionate about helping new businesses break through to the mass market, and frequently assists clients with identifying and formalizing partnership opportunities with Fortune 500 and celebrity brands. Mr. Masur is especially knowledgeable about mobile, internet, social media, emerging content distribution models, e-commerce, games and mobile payments. Mr. Masur serves a variety of corporate and nonprofit boards and industry associations, lectures and regularly writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.