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Digital Hollywood Events at CES
January 6 - 8, 2014
Tuesday, January 7th
10:30 AM - 11:30 AM
Track I - STC6
- SmartPhone & Tablet Conference
Location: North Hall N260
iPad-Tablet-SmartPhone Advertising - the Premium Advertising Platform
The tablet is giving advertisers a premium mobile partner, with extensive reach to and interactivity with consumers. Tablets complement and reach up into the TV platform and down into the smartphone. Tablet advertising has made smartphone advertising more valuable. In so many ways, tablets are changing mobile advertising forever.
George Meredith, Global Mobile Ad Sales and Product Strategy, Google
Frank Sinton, CEO, Beachfront Media
Shawn Fenton, Invention Strategist, Innovations, Blast Radius, WPP Group
Andrew Solmssen, West Coast Managing Director, POSSIBLE, a WPP Agency
David Berkowitz, Chief Marketing Officer, MRY
Fred Bucher, Group Vice President, Marketing, Time Warner Cable Media
Al Kallel, Head of Global Mobile Monetization, Skype
Jonathan Weitz, Partner, IBB Consulting, Moderator

George Meredith, Global Mobile Ad Sales and Product Strategy, Google: George is responsible for product strategy and revenue growth globally of Google's mobile app ads solutions. Previously, George was head of mobile display sales for the Travel vertical at Google. Prior to Google, George was a sales manager at AdMob (acquire by Google).

Al Kallel is the Head of Global Mobile Monetization at Skype driving mobile monetization across devices, innovating in location-based advertising experiences, native and display solutions. Most recently Al led Skype's monetization on iPhone and Android devices globally extending advertisers reach to over 130 Million Skype mobile users. Prior to Skype, Al led Nokia's mobile Social and location experiences bringing to market Nokia's HERE consumer apps globally. Before Nokia, Al helped define and launch Yahoo!'s Mobile Search monetization business building the first Mobile Sponsored Search platform globally. Al has an MBA from San Francisco State University and a Bachelor degree in Finance from "Ecole Superieure de Commerce", he's born in France, raised in Tunisia and an active advisor for valley start-ups.

Frank Sinton, CEO, Beachfront Media: Frank
Sinton, CEO, Beachfront Media: Frank Sinton Frank is an experienced digital media entrepreneur with the rare combination of business, media, and technology expertise. As Founder and CEO of Beach Front Media, oversees a variety of brand specializing in video and mobile. From Beachfront Builder, which helps publisher deliver native video apps across every device, to, the largest video aggregation platform on the web to the MeFeedia Network, which generated 250 million page views a month from 23 million unique users across a variety of platforms. Before launching Beachfront Media, Frank led the strategic technology direction at Sony Pictures Entertainment. As part of the “Digital Studio” initiative, he was responsible for transforming the studio's production and distribution businesses by providing digital media tools such as a studio-wide video and image search. Additional accomplishments include leading the development of the “Business Web” search engine at å, founding the Moms social networking site,, and running a successful media consulting company, Digital Coast Solutions. Frank graduated from Tufts University in 1994 with a B.S. in Chemical Engineering.

Shawn Fenton, Invention Strategist, Innovations, Blast Radius, WPP Group: As part of Designkitchen's innovation team, Shawn drives the concept development and strategic execution of cutting edge solutions across a wide range of media. He encourages teams to use the constant evolution of formats and functionality as a tool in order to create unique and memorable digital campaigns. With a background in online video production, Shawn's career has taken him through several agencies servicing clients such as Marlboro, Harley Davidson, HP, Motorola Solutions, to name a few. Shawn maintains his passion for video and frequently explores how it can be used at Designkitchen, specifically with regards to the diminishing space between web and traditional media under the digital umbrella.

Andrew Solmssen, West Coast Managing Director of POSSIBLE: Andrew Solms
sen serves as Managing Director of POSSIBLE's Los Angeles office, leading the firm's West Coast client teams and determining best practices for engagement management. He previously served as managing director at digital firm Schematic, where he played a key role in developing some of the earliest advertising models for delivering broadcast content via the Internet. Andrew was also responsible for providing strategic guidance to clients such as Comcast, ABC Television and NBC Universal in the areas of digital strategy, content distribution, mobile entertainment and Internet TV. Before Schematic, Andrew served as executive producer at Web design and consulting firm <kpe>.

David Berkowitz, Chief Marketing Officer, MRY: David Berkowitz is Chief Marketing Officer at digital and technology agency MRY, where he spearheads marketing operations, directs the agency's communications strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Bayer. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency's social media practice in 2006 and led the Startup Outlook initiative. David has spoken at more than 225 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and He has a BA in Psychology from the State University of New York at Binghamton and currently lives in New York City.

Jonathan Weitz, Partner, IBB Consulting: Jonathan helps clients pioneer new products and services, develop innovative business models, design organization structures and successfully execute business operations. Over the course of his career, Jonathan has advised companies such as Comcast, Time Warner Cable, Showtime, Sony Pictures Television, The GolfChannel, IAC/InteractiveCorp, Goldman Sachs and Intel. At IBB, Jonathan leads growth strategy for content owners, service providers, device manufacturers and software providers, opportunities in broadband and mobile video, advertising across platforms, content on smart phones and tablets, broadband video, interactive television, enhancing viewership and engagement, and growing physical and digital media revenue. He leads efforts related to Revenue Growth Opportunity Analysis, New Product Strategy and Launch Management, Communications Products and Social Networking Services Development, Marketing Planning, Financial Modeling, Partnership Planning, Product Portfolio and Roadmap Management, Ad Sales Effectiveness, Customer Acquisition and Retention, M&A Due Diligence, Business Operations Optimization, Performance Measurement and Change Management. Recent engagements include a broadband video portal strategy for a Cable and Wireless provider, product strategy and advertising planning for a new HD network and merger integration planning and execution for a cable network. Jonathan has published white-papers and articles on topics such as Broadband Video and has conducted research including global trends in interactive advertising and mobile content. Jonathan's insights can be found in leading publications such as The New York Times, The Wall Street Journal and The Financial Times, as well as at conferences such as Digital Hollywood. Prior to joining IBB Consulting, Jonathan was a manager in BearingPoint's strategy practice. He holds Bachelor Degrees in Psychology and Communications from the University of Michigan and a Masters in Business Administration from New York University in Finance and Operations.