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Digital Hollywood Events at CES
January 6 - 8, 2014
Wednesday, January 8th
Noon - 1:00 PM
Track II - DH11 -
Digital Hollywood
Location: North Hall N258
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have exciting new opportunities to experiment with all forms of electronic messaging. Find out how this quantitative shift in the creative process is transforming advertising, entertainment and the devices themselves.
Tom Flanagan, EVP, Entertainment, Leo Burnett
Joan Gillman, COO, Media Services and EVP of Media Services, Time Warner Cable Inc.
Stewart Pearson, Vice Chairman Chief Client Officer, Wunderman
Mike Wiese, Director of Branded Entertainment, JWT
Rich Sutton, Chief Revenue Officer, North America, Daily Mail Online
Sean Lyons, Global Chief Digital Officer, Havas Worldwide,
Greg Rivera, Senior Director, Xbox Advertising
Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International, Moderator

Joan Gillman, COO, Media Services and EVP of Media Services Time Warner Cable Inc.: Ms. Joan Gillman serves as Chief Operating Officer of Media Services and Executive Vice President of Media Services at Time Warner Cable Inc. Ms. Gillman served as the President of Media Sales at Time Warner Cable Inc. Ms. Gillman joined Time Warner Cable in May 2005. Ms. Gillman served as the Vice President of Interactive TV, advanced advertising, with responsibility for the development and deployment of new interactive and advertising products and services. Prior to TWC, Ms. Gillman served as the President of a subsidiary of OpenTV, where she held oversight of the Playjam games channel and the production of interactive TV channels. During her career, she also oversaw business development of British Interactive Broadcasting. From 1995 to 1997, she served as Vice President of Marketing for the leading Internet Service Provider (ISP). She made the jump into Digital TV by heading up the business development, regulatory and legal teams for British Interactive Broadcasting. In 2001, she served as President of Static2358, the interactive TV, games and production subsidiary of OpenTV. She has been Director of SeaWell Networks Inc. since July 24, 2012 and Interactive Advertising Bureau Inc. since February 2012. She serves as a Director of NCC Media and National Cable Communications LLC. She serves as a Director of BlackArrow, Inc. She also serves professionally on the boards of CAB and Adlink. Ms. Gillman is a member of Cable and Telecommunications Association for Marketing (CTAM) and Women in Cable and Telecommunications (WICT), and is a Betsy Magness Fellow Class XV.

Sean Lyons, Global Chief Digital Officer, Havas Worldwide: In 2013 Sean was n
amed Global Chief Digital Officer at Havas Worldwide, where he serves as the executive lead on all digital efforts across the network. His responsibilities include oversight of digital strategy, development and operations; enhancing the agency's current offering; and introducing new digital platforms and capabilities for the agency and its clients. Sean joined Havas Worldwide after nine years at R/GA, most recently as SVP of Operations & Business Planning where he oversaw the operations of the New York-based client groups. He also worked closely with the COO and CEO on organizational and process design to facilitate fluid collaboration and communication across the network, and was executive sponsor for the Nike and Converse accounts. Prior to this role, Sean was the VP, Managing Director of the Nike account. Sean helped Nike grow business and extend their brand with digital strategies, campaigns and platforms. This role required close coordination of all disciplines to deliver hundreds of initiatives a year across offices in New York, San Francisco, Buenos Aires and London. Before overseeing the account, Sean was the Executive Technical Director on Nike, where he worked closely with the client to develop scalable global platforms including NIKEiD, NikeStore and Nike+. During his tenure, the Nike team at R/GA won dozens of awards including several Cannes Cyber Lions, One Show awards and CLIOs. Beginning in 2009, Sean co-led the establishment of the R/GA Buenos Aires office, which has since grown into a full-service office and key part of the agency's network. Prior to joining R/GA, Sean founded CLR Media, a small consultancy providing digital commerce and marketing solutions for such brands as Barneys New York, Burson-Marsteller and Earlier, he was the Director of Rich Media at Oven Digital, an early and innovative Silicon Alley agency. While there Sean worked with a diverse range of clients including IBM and Tiffany & Co., as well as ambitious startups including Digital Club Network, a live music streaming service, and WINfirst, an early social network. Sean has a BFA with a concentration in Electronic Media from Carnegie Mellon University.

Rich Sutton, Chief Revenue Officer, North America, Daily Mail Online; Sutton has ov
er 25 years of experience in management, marketing, start-ups, turnarounds and working to grow world-class brands. Sutton was recruited from CBS, and before that ran Consumer Markets at WebMD where his tenure produced strong revenue growth and the broadening of The Company's client base. Prior to joining WebMD, Sutton served as Senior Vice President for Warner Bros. Entertainment where over a 14 year tenure he ran sales and client marketing for Warner Bros. Online. Sutton's work with brands has been recognized by Ad Age, Forbes, AAAA, Adweek and many industry publications. He's a published author (Best Practices in Branded Entertainment - for the ANA) as well as the recipient of numerous online and marketing awards. Rich lives on Long Island with his wife of 23 years Wendy, who is Vice President for Daniel Gale/Sotheby's real estate.

Stewart Pearson, Vice Chairman, Chief Client Officer,Wunderman: Stewart Pearson believes one thing about business: its purpose is to make and keep a customer. Stewart has degrees in statistics and economics, specializing in China, and has lived and worked in Europe, Asia and the Americas. Stewart serves as Wunderman's chief client officer, responsible for guiding the architecture of the teams that serve many of our enterprise clients. Stewart mobilizes and connects capabilities and innovations from Wunderman and partners in WPP. In 2013, he was named vice chairman, and is a member of the Wunderman Executive Board. Stewart joined Wunderman in 2000 as CEO of Wunderman's Europe, Middle East/Africa region based in London, and was responsible for a client roster that included Ford, IBM, Citibank, Unilever and Xerox, and new business from Philips, Motorola and Lufthansa. From 2004 to 2007, he served as global lead on Microsoft, an account on which he was involved from the start, architecting the “Team Microsoft” model and establishing Wunderman's presence in Seattle. Before Wunderman, Stewart held a number of positions at FCB, including chief operating officer Worldwide at FCB Direct in New York and regional director, Integrated Marketing, in Asia/Pacific. Earlier in his career he worked for an independent agency sold to the Ogilvy Group. He then worked for Ogilvy & Mather Direct (now OgilvyOne), supervising pan- European business for Xerox, Unilever and American Express. With venture capital and an entrepreneurial spirit, Stewart formed another independent agency and consultancy in London, and as CEO built a team of 80 with clients including Apple, Coca-Cola, The Financial Times, Heinz and Peugeot. Stewart began his career in the UK at Reader's Digest Association as an analyst and then music marketing manager. He doubled that business in three years through direct response print and TV, and worked frequently in the US and Europe. When he's not meeting clients somewhere, Stewart makes his home in Seattle, Washington, with his wife and two daughters, and tries to keep up with them on skis, surfboards and horses.

Tom Flanagan, EVP, Entertainment, Leo Burnett: As an EVP for Leo Burnett, To
m launched the company's NYC office in 2011. Most recently, he is leading the company's entertainment marketing and content creation efforts. As a marketer, Tom has extensive experience in the sports, music and film industries. He has also launched digital divisions of global companies, and created start-ups focused on mobile products and technology consulting. His additional work in entertainment marketing has included that with Gatorade, MTV, Crocs, 20th Century Fox, Quiksilver/Kelly Slater, Mattel, Rockstar Energy Drink, Visa, Element/Billabong, CCTV (China), Vision Models, Citizen Pictures, GoPro Cameras, Specialized, Pentax, and Electric/Volcom. He is a board member for the Love Hope Strength Foundation.

Mike Wiese, Director of Branded Entertainment, JWT: Mike Wie
se is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, advertising agencies, media companies and production partners. Throughout his career he has generated critical acclaim and millions of dollars in new revenue through innovative approaches to the merger of marketing åand entertainment. Mike is Director of Branded Content & Entertainment for global advertising agency JWT, developing content across all formats, including digital, scripted and unscripted television, publishing, and live events. Clients include Microsoft, J&J, Macy's, Nestle, Royal Caribbean Cruise Lines, Rolex, Cadbury, Smirnoff, and HSBC. Projects range from creating Bing's experience with the Sundance Film Festival, to developing web content for Cadbury, to packaging a children's book with Harper-Collins for Macy's acclaimed TV special Yes, Virginia . Outside of JWT, Mike has actively developed TV programming. He is co-creator and consulting producer for the series Storm Chasers on Discovery, and the TLC's BBQ Pit Masters, each produced with Original Media. Prior to JWT, Mike was a member of the executive team that launched United Entertainment Group, a joint venture with United Talent Agency to package entertainment marketing partnerships with brand clients. Some of the deals Mike produced included the TV special Big Green Lies with Fine Living Network, The Angie Martinez Show with BET, partnership with NASCAR superstar Carl Edwards and The American Legacy Foundation's EX brand; and the creation of , a social network for Bob Harper of NBC's The Biggest Loser . Brand deals included P&G, Seventh Generation, Diageo, Clorox, and Wellpoint. Previous to his work with UEG, Mike was Vice President of Branded Entertainment at First Look Studios. His collaboration with Samsung Mobile for the film series Across The Hall , starring Adrian Grenier (HBO's Entourage ), resulted in a successful multi-platform campaign, with digital distribution via the Web and mobile phones, and exhibition at several global film festivals. The film won “Best Short Film” awards and audience favorite honors at festivals in New York, Chicago, Palm Springs and San Francisco, and was produced and distributed as a feature film in 2009. Mike packaged a marketing partnership with Yves St. Laurent for the 2007 release of the critically acclaimed motion picture, Paris Je T'aime . Mike has worked independently with brands, including overseeing the development of an original animated television concept for Nike, with legendary Spider-Man creator Stan Lee. He consulted the American Legacy Foundation's acclaimed tobacco-prevention brand truth and their cessation brand, EX on branded content, entertainment strategy and strategic alliances. He managed Legacy's value-added partnership with MTV Networks, resulting in original content and integration on MTV, VH1, Comedy Central, Spike, and Logo channels and web sites. He brokered and managed a brand integration deal with NBC for its top-rated reality series The Biggest Loser that generated Legacy's highest volume of web traffic in 2006.

Greg Rivera, Senior Director, Xbox Advertising: Greg Rivera is the senior director of the Central and East Regions for U.S. Xbox Advertising. His team brings to market the various entertainment advertising offerings available across Xbox Live, Windows, and Microsoft Studios. Greg works with large Fortune 500 brands and their agencies to execute innovative marketing strategies that leverage the unique aspects of these platforms from an advertising perspective. His current focus is on Xbox TV and expanding interactive TV capabilities across the Xbox entertainment platform portfolio. Prior to this role, Greg was a Business Strategy Consultant for Microsoft helping Fortune 100 firms realize more value out of their Microsoft technology investments. Greg has held several strategic consulting and sales positions within the interactive advertising, direct marketing, and e-commerce industries for over 15 years.

Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International: she is r
esponsible for managing relationships with leading digital marketing and technology companies and ensuring that digital is at the core of all marketing activity within the division. During her 11 year tenure, she has managed the launch of over 100+ international digital marketing campaigns for titles such as X-MEN: FIRST CLASS, RISE OF THE PLANET OF THE APES, RIO, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People's Voice Webby Award in the Movie and Film category. She has also spearheaded the development of proprietary technologies to enable the quick launch of versioned digital content globally. Ms. Sherick began her tenure at Fox as the Executive Director of Internet Marketing for the Home Entertainment International division. Prior to Fox, Ms. Sherick was Director, E Commerce Marketing, for Warner Bros. Studio Store, where she managed the marketing relationships and promotions, developed an e mail communications program, as well as developed the affiliate network of e-commerce and fan sites. Ms. Sherick's work in digital began in 1997, when, as Director of Marketing, she launched the first marketing website and e-commerce shopping site for her then-employer Strouds, Inc., a chain of 52 linen retail stores. Ms. Sherick was named an Internationalist of the Year by the Internationalist Magazine in 2010, honoring marketing professionals who "break the mold" with their multinational brand communications, and was subsequently named one of the top 100 Internationalists in 2011. She is also the recipient of the 2011 iMedia Visionary Entertainment Marketer Award. Passionate about international digital marketing, Ms. Sherick was selected as a featured speaker at the 2010 IAA World Congress in Moscow, and regularly guest lectures at the college/university levels.