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Digital Hollywood, May 5th - 8th, 2014
Ritz Carlton Hotel, Marina del Rey, California
Wednesday, May 7th
2:15 PM - 3:30 PM
Track VI:
The Ballroom Terrace - (WOMEN)
Bringing More Women into Tech: Breaking Down the Barriers to Entry
Kristi VandenBosch, SVP, Chief Digital Officer, MXM
Melinda Moore, President, Moore Enterprises
Anita Engelman, Head of Product Marketing for Video Segment, Adobe Creative Cloud
Paulette Pantoja, Founder and Chief Executive Officer BluFocus
Josie Roman, Founder and Managing Director, Sealight Enterprises
Allison Kent-Smith, founder, managing director, smith & beta
Jessica Berlinski, Chief Learning Officer and Co-founder, If You Can
Caroline Rustigian Bruderer, Founder/CEO, K-Line & Company, Moderator

Kristi VandenBosch, Chief Digital Officer, SVP, General Manager, MXM Los Angeles: Kristi VandenBosch serves as Chief Digital Officer and SVP General Manager of the MXM (Meredith Xcelerated Marketing) Los Angeles office, leading a consumer engagement marketing agency that integrates MXM's world-class Digital, CRM, Social, Mobile and Analytics practices, grounded in Meredith's unsurpassed expertise in Content. Prior to joining MXM in 2012, Kristi served as CEO of Publicis & Hal Riney and Publicis Modem in San Francisco, and prior to that, as regional President of TBWA\Chiat\Day's digital agency TEQUILA. Kristi is an established thought leader in digitally-led integrated marketing; she has worked with a number of universities, as well as the American Association of Advertising Agencies, on integrated marketing education programs. She is also a frequent speaker on the influence of technology on consumer behavior. She is an advisor to DAME Media, as well as a number of other digital companies, is a frequent contributor to DAME magazine and Digiday, and acts as a mentor for the start-up accelerator StartEngine, providing strategic consulting to Los Angeles-based technology entrepreneurs.

Jessica Berlinski is Chief Learning Officer and Co-founder of If You Can, a San Francisco and London based company dedicated to building Social and Emotional Learning (SEL) skills in youth via a game platform. She joins Electronic Arts founder Trip Hawkins in creating the first scalable, entertaining game to build emotional intelligence, address bullying and to promote the safe, supportive climates where skills like empathy, perseverance and responsible decision-making can thrive. The game, IF…, launched in February as the #1 kids app and #1 education app on the App Store with over 250,000 downloads in its first three weeks. Berlinski last served as Managing Director of GameDesk, a national non-profit focused on educational transformation through play and making. She led business development, strategic partnerships, fundraising, and marketing, and was a key force behind GameDesk's award of AT&T's largest programmatic educational grant in history. Through her work at GameDesk, and as an invited member of the White House's Academic Consortium on Games for Impact, she worked to promote social change through serious games. Prior, Berlinski worked for ten years leading national educational non-profits and companies dedicated to supporting the "whole child" through academic and social and emotional learning programs. As National Director of Character Counts, she co-created and implemented values-based programs in urban and rural school districts at the local and state level. At the federal level, she successfully advocated for the inclusion of programs and language supporting school climate in President Obama's Elementary and Secondary Education Act proposal. Berlinski currently serves on the Sandy Hook Promise's Tech Committee, dedicated to identifying and supporting new technologies to promote safe school climate, advances in mental health, and gun control. Prior to her non-profit work, she spent seven years as a Talent and Literary Manager in Los Angeles, CA.



Melinda Moore, President, Moore Enterprises: Executive Leadership For Digitally Enabled Business & Creative Strategy Across All Media. Melinda Moore is a successful and well respected entertainment and technology entrepreneur who has spent the past 20 years helping define and redefine how content is funded, created, distributed, and monetized. She has led initiatives for Fortune 100 companies on the studio, brand, platform, and agency side and has a unique perspective of how technology and entertainment combine in a business world to create successful and profitable endeavors. Presently, Melinda is the Senior Vice President for Entertainment Media Ventures, having recently helped launch the hugely successful multi-platform Digital series' “Random Acts of Fusion” and “Escape My Life” for EMV client The Ford Motor Company. Additionally, she has helped lead the acceleration of social entertainment companies including ACTV8, AlphaBird, Buddy Media, Sonic Notify and ThingLink. Prior to joining EMV in 2011, she created and served as President/Co-Founder of LovingEco.com, a leading social commerce platform selling natural beauty and eco-friendly fashion products. In the spring of 2012 she helped lead the successful acquisition of LovingEco by John Paul Dejoria, the successful entrepreneur behind Patron and Paul Mitchell. Previously, she served as the Vice President of Convergence at Rogers & Cowan where she oversaw integrated communications and social media strategies for Avon, Scion, Majesco Entertainment and Tongal. She specialized in managing the creation and execution of large, cross-platform campaigns and has worked with leading entertainment and technology companies, including Credo Mobile, Citibank, msnbc.com, Netflix, Orbitz, Scion, Sony Pictures Mobile, YouTube and Vivendi Universal Television. Prior to joining Rogers & Cowan, Melinda served as the Vice President of Client Services at Trailer Park where she was responsible for leading new business initiatives, managing clients and account strategy. Before her stint at Trailer Park Studios, Melinda served as the Vice President of Marketing for the Los Angeles office of SS+K, an integrated marketing and communications firm including such clients as the Bill & Melinda Gates Foundation, Citibank, Delta Air Lines, Lance Armstrong Foundation, msnbc.com, Starwood Hotels and Working Assets. In 2007, Melinda led the strategic marketing, public relations and digital efforts for msnbc.com's 'A Fuller Spectrum of News' campaign which was recognized with over a dozen awards. Previously, she held a senior marketing position at Sony Corporation of America focusing on building integrated marketing and CRM strategies for Sony Pictures Entertainment, Sony Pictures Television, Sony Pictures Home Entertainment, Movielink, The Game Show Network and Sony Computer Entertainment America. While at Sony, Melinda helped oversee the re-launch of the Sony Card with Bank One through a national campaign that included on-air, online, print and promotional partnerships. Melinda's diverse background landed her several interesting positions over the years including serving as the President and Co-Founder of THEY, an award winning integrated marketing and services company, and Vice President of Marketing for Intertainer, an entertainment-on-demand broadband company. Melinda is a frequent speaker and has garnered many awards including a Webby, an Effie, NAWBO and a Silver MIXX Award. She is a member of the National Association of Women Business Owners (NAWBO), Women in Technologies (WINT), National Association of Professional Women, The Academy of Television Arts and Sciences (ATAS) and Step Up Women's Network (SUWN). She received a Bachelor of Arts degree at UCLA.


Allison Kent-Smith - founder, managing director, smith & beta: Allison founded smith & beta in 2012 after recognizing the critical need to educate the advertising and marketing industry on employee education. Allison has been involved in digital education for the past eight years. She also co-launched Boulder Digital Works, a post-graduate and professional school for digital education with the University of Colorado at Boulder. Prior to Boulder Digital Works, she held the position of director of interactive development at Crispin Porter + Bogusky. Recently, as director of digital development at Goodby Silverstein & Partners she designed and launched a customized digital-education program for employees and clients. She's been leading digital strategy and business development for over 15 years; past clients include Pepsi, BMW, Crocs, American Express, and Sprint. She has a M.A. in Integrated Marketing and undergraduate degree in Communications and Fine Arts.










Paulette Pantoja, Founder and Chief Executive Officer, BluFocus, Inc.: Paulette E. Panto
ja is the founder and CEO of BluFocus Inc., the leader in advanced quality assurance and certification of media content and applications for the Home Entertainment industry. After graduating from UCLA's School of Theater, Film and Television, Paulette pursued a professional career in Entertainment and Media, with an extensive focus on production management. In 2006, after spending years in various roles at production facilities, Paulette found herself working directly with the new Blu-ray technology. From this experience, she saw a need to address the complexities encountered during its development. In 2007, prior to the end of the HD-DVD and Blu-ray format war, Paulette founded BluFocus, Inc., the first testing company exclusive to Blu-ray. BluFocus not only redefined testing practices, but also introduced their patent pending “ORS,” the first online reporting system, to the Home Entertainment industry. BluFocus' success has since allowed for significant expansion into other areas in need of their expertise and testing methodologies. In 2008, BluFocus became the exclusive THX Certification facility for Blu-ray and DVD. In 2009, BluFocus and THX collaborated and developed the first 3D Certification Program for 3D Blu-ray. In 2010, Paulette became co-chair of the Human Factors Committee for the 3D@Home Consortium to help conduct and distribute studies to assist in the creation of quality 3D material to consumers. In 2011, BluFocus opened a facility in the UK to address its expanding client base, as well as an App Testing Division to keep up with industry demands. Upon BluFocus' inception, Paulette set out to ensure that the testing processes and methodologies originally used for Blu-ray would be utilized to assist and benefit other technologies. Today, BluFocus provides worldwide, 24/7 quality assurance services for all entertainment media technologies such as Apps, 3D, Broadcast, Digital Distribution, Graphics and more. A widely respected thought leader in the industry, Paulette's mission has always been to form collaborative partnerships with her clients, where BluFocus doesn't just provide a report on what's wrong, but assists in the development process of a project. This philosophy, one that is echoed throughout her company and remains the top priority, is what continues to separate BluFocus from its competitors.

Josie Roman, Founder and Managing Director, Sealight Enterprises: Founder & Principal Josie Roman is a mentor, advisor, investor and serial entrepreneur in technology, real estate and entertainment, having been responsible for realizing over half billion dollars in transactions. Former radio & TV host and producer, Ms. Roman worked for European entertainment giant Canal +, she has a degree in Film and Communications from prestigious Universidad Complutense in Madrid. Ms. Roman has a Graduate Certificate in Computing Engineering from London Metropolitan University, where she learned C++, SQL, HTML, Java, System Analysis and Hardware Architecture. At Metropolitan University she was involved in Human Resources and research on Learning and Teaching Technologies, pioneering development of User Experience (UX) research and Online Education in the UK. Former professional singer & songwriter, she won a National Radio singing & songwriting competition at age 12, competing against several nationally established and recognized artists. For over a decade, she has been involved in Finance, Real Estate, Construction, Marketing, Entertainment, Technology and Sustainability as an independent consultant. She holds a California Real Estate license, has Media & Publicist credentials and has Securities studies. Her expertise covers areas such as: Business & Marketing Strategies, Investor Relations, Product Development, User Experience (UX), Strategic Partnerships & Joint Ventures, Public Relations, Branding, Social Media, Communications, Project Management, Film & TV production, Film Financing & Marketing. Ms. Roman has thousands of connections within the entertainment, technology, and corporate environments, including celebrities, investment funds and executives at the highest level. Regular collaborator with many socially related organizations on topics such as violence against women, income inequality, animal rights and sustainability, Ms. Roman is an Environmentalist, Transhumanist, Futurist and Social Entrepreneur. She has been involved in hundreds of social, environmental, entertainment and technology events and projects in different capacities. From Event production to Promotion, Sponsorship, PR and Press coverage, these events include OSCAR, GRAMMY, EMMY, SAG, and Golden Globes related affairs and Gifting Suites, as well as multiple A-List Celebrity fundraising galas, technology panels, hackathons, industry Summits and Conferences with international leaders and Fortune 500 CEOs and executives. She is in the Organizing Committee for the BIL Conference, also know as the "TED Unconference", and a member of the Host Committee for the Green Festivals, which annually brings more than 25,000 Angelinos to learn and discuss sustainability. For over three years, she has organized and hosted the Future Salon LA, which is building partnerships with the World Future Society and the Space Tourism Society. Additionally, Sealight Enterprises and Josie Roman were producing partners for the National Day of Civic Hackathon, which brought some of the largest tech companies in the world together with government and 11,000 hackers in 96 different cities nationwide, 450 of them were Los Angeles. One of the many pieces on this highly publicized event, which was kicked off by just elected LA Mayor Eric Garcetti and co-produced by the i.am.angel Foundation in their Los Angeles location in Boyle Heights, was published by Built in LA. Ms. Josie Roman has written over 200 articles on Entertainment and Technology for multiple media partners, like Examiner and BuzzFeed. Ms. Roman and the Future Salon have been in the center of press coverage, in various Futuristic and Tech blogs like The School of Athens. She has also been quoted numerous times on Technology and Entertainment topics, by prestigious media outlets like Credibility Insights, and LA Games Conference. Ms. Roman's Sealight Enterprises YouTube channel, SealightTV, has reached 342,000 views and is currently being re-branded. Ms. Roman will be a mentor the upcoming AngelHack Hackathan in Los Angeles and she has several speaking engagement at various Tech and Entertainment panels and conferences. Business associates, clients and even friends of Ms. Roman say things like: "Not a day goes by without my learning something from Josie Roman" - author Stephen Creagh Uys.


Caroline Rustigian Bruderer, Founder/CEO, K-Line & Company: music, film, culinary, non-pro
fit and all other lifestyle brands, services and products. Caroline maximizes brand development, product positioning and media awareness by leveraging the benefits of both traditional and online media channels. Through her years of top-tier media relationships and creative resources she is able to identify and target how to best build upon, capitalize, and promote a brand’s image to the public. A sample of the companies she has represented include: Respect Rx, Los Angeles Convention and Visitors Bureau/dineLA Restaurant Week, Laguna Beach Magazine, Arnold Palmer’s Restaurant, Deep Focus, Tower Records, Legendary Rock & Roll Photographer Jim Marshall, The Plant Recording Studios, Capitol Records, Warner+Reprise Records, Virgin Records, Lilith Fair, Gap.com, Estee Lauder/Clinique, and Seagram & Sons. An active philanthropist, Caroline proudly contributes her resources to a variety of charity events and Non-Profits throughout the year, and was recognized in “The Complete Guide to Nonprofit Management,” for her effective news release writing skills as a result of her fundraising efforts for the Sutter VNA & Hospice Mask Project. Caroline holds a Bachelor of Science in Marketing and Textiles from Arizona State University, and attended the Richmond College in London England. She is married, is a mother of 3 boys.