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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Tuesday, March 4th
12:30 PM - 1:45 PM
Session A:
The Gallery
The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising
In the past year, YouTube has evolved from being a massive repository of extraordinary video content, to a massive repository of content channels produced in partnership with everyone from the primetime TV networks and primary Hollywood brands - both free and Premium - to start-ups, indie production as well as being the long tail of millions of hours of global video production and spontaneity. YouTube is re-writing the future of Television including advertising, subscription and other revenue models and it's all happening today!
Adam Relis, Strategic Partner Manager / Entertainment, YouTube
Ricky Van Veen, co-founder,, Electus
Michael Fasciano, Associate Director, Social Content, Digitas
Nick Shore, Chief Creative Strategist, “Astronauts Wanted: No Experience Necessary”
Nicholas Adler, VP of Business Development, Cashmere Agency
Mike Vorhaus, President, Magid Advisors, Moderator

Adam Relis, Strategic Partner Manager / Entertainment, YouTube: Adam oversees many of YouTube's top partnerships and strategic efforts. As an early member of YouTube's business team, Adam has been at the helm of many of YouTube's largest initiatives, such as YouTube's funding of over 100 original channels. During the 2008 Presidential Election Adam developed the strategy for YouTube's first ever political hub, YouChoose, and signed partnerships with various candidates including then Senator Barack Obama. Prior to the Google acquisition of YouTube, Adam was entrenched in the early stages of organized online video distribution with Google Video. Adam received his B.S. in Finance from the University of Maryland and is originally from Pittsburgh, PA.

Michael Fasciano, Associate Director, Social.Content, DigitasLBi: As a Director in the DigitasLBi Social.Content practice, Michael drives content strategies (with specialties in Connections Strategy and Paid Media Planning) for clients such as Aetna, Delta Air Lines, and more. He's also the DigitasLBi co-lead for the Emerging Talent Tracker, an industry-first measurement product developed in partnership with Outrigger Media that identifies emerging creative talent on the YouTube platform. Michael started his career producing content for Current Television and the United Nations Development Program in Rwanda and Ethiopia. Over the years he's worked with major brands across a number of industry verticals, including telecom, automotive, beauty, technology services, and more. Outside of marketing, Michael is a documentary filmmaker and strategic advisor to Team Heart Rwanda. Michael's creative work has focused on human stories that address global issues. He studied Media and Political Science at Columbia University and has taught film production, cinematography and story development at The International Film & Television Workshops in Rockport, ME.

Nick Shore, Chief Creative Strategist, “Astronauts Wanted: No Experience Necessary”: Nick trained
in strategic brand planning in the London and New York ad agency world of the 1980s (picture that!). He co-founded a brand agency in the early 1990s developing  the concept of “Brand DNA”. Working with major consumer, tech and entertainment brands, nick pioneered innovative approaches to creative consumer insights including coolhunting, enthnography and social. After a brief stint as Chief Marketing Officer of a fashion company, Nick became the SVP of Strategic Insights and Research at MTV where he oversaw Millennial insights driving into all areas of MTV’s business, from programming to marketing to digital/social. In his current role Nick brings that Millennial expertise to developing a new transmedia content brand, programming “instafamous” talent towards a young female audience.Nick’s work and ideas have been featured in Fast Company, New York Times, Harvard Business Review and a host of other publications. He was voted one of Fast Company’s prestigious Fast Pack, and has lectured on consumer insights and brand strategy at Columbia Business School, Wharton and NYU.

Nicholas Adler is the VP of Business Development at Cashmere Agency. Nicholas' core responsibilities at Cashmere include pursuing major endorsement deals and licensing opportunities, and developing creative campaigns for the company's surging list of clients. He specializes in aligning new and familiar brands with his team at Cashmere, resulting in innovative online content. One of Nicholas' many successful partnerships includes pairing entertainment icon and longtime client Snoop Dogg with global sportswear brand, Adidas. Through Nick's strategic development, what initially began as a lone commercial appearance blossomed into Snoop being named as one of the lines international ambassadors. Snoop has since appeared in numerous Adidas viral videos, commercials, and tours, and is credited for bringing renewed prominence to the veteran brand. Prior to joining Cashmere, Nicholas began his career in his native New York City as an attorney. At twenty-one years old, while still enrolled in New York Law School, he co-founded the Woodstock Film Festival. The festival currently withstands as one of the finest operating in the United States, and served as an early indication of his ambition and sensibility. After honing his skills in the legal realm, Nicholas eventually made the transition into television production. He swiftly established himself as a rising figure at major TV network, E! Entertainment. Nick would ultimately go on to produce several of the networks highest rated series, including the ratings hit, “Snoop Dogg's Father Hood” It was here that Nick would build the foundations of his longstanding and fruitful working relationship with “Tha Doggfather. While working in television Nick began developing an attuned knowledge of branding for talent. He soon secured several notable branding partnerships, which prompted Cashmere Agency and Stampede Management founder, Ted Chung, to take notice. His role with Cashmere has proven pivotal in taking the aforementioned Snoop Dogg from international recording star to a social media pioneer. With online recognition that rivals Lady GaGa and Justin Bieber, Nick's stewardship has made Snoop a thriving new media brand. Nick's expertise culminated with him being nominated by Social Media Week's Social 25.

Ricky Van Veen is the co-founder of Launched from his Wake Forest University dorm room in 1999, the website has grown to become a leading source of comedy content on the Internet, attracting more than 15 million unique users every month. The site's popular original sketches and series have generated more than four billion video views, helping CollegeHumor maintain a top-ranked YouTube Channel with more than 5.8 million subscribers. The award-winning website continues to be a pioneer in the development, production and marketing of digital content, and the brand has expanded into apparel and other forms of entertainment including film, television, books and live comedy shows. Van Veen produced Coffee Town, CollegeHumor's first feature film, which was released in July 2013. Together with his partners at CollegeHumor, Van Veen launched the websites and under the umbrella company Connected Ventures, in order to further capitalize on CollegeHumor's existing user base. In August 2006, media company IAC purchased a controlling stake in Connected Ventures. Van Veen has spoken at industry events including HBO's Aspen Comedy Festival, SXSW, CNN/Mashable Media Summit and Internet Week, and has lectured at schools such as Princeton and the Wharton School of Business. He once won two New Yorker caption contests in a row. A native of Baltimore, MD, Van Veen graduated from Wake Forest in 2003 and currently resides in New York City. He lied about the New Yorker caption contests.

Mike Vorhaus, President, Magid Advisors: Founded the Magid Internet and New Media research an
d consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.