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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Tuesday, March 4th
2:15 PM - 3:30 PM
Session B:
Room 209
Broadcasting without Borders:
Players in the New Guard of Broadcasting, Branding and Content Networks
Television isn't television anymore. We don't have TV shows. We have video content and we have video platforms - TV-PC-SmartPhones-Tablets - for consuming all the content that ranges from family video postcards and YouTube cats and dogs to broadcast TV and feature films. Broadcasting truly has no boundaries and the relationship of brands and advertisers to the new video reality is in a transformational state as well. The new world is being invented every day.
Kelly Day, Chief Digital Officer, AwesomenessTV
Daniel Tibbets, SVP of Digital Media, Bunim/Murray Productions
Scott L Brown, Senior Vice President, Global Communications, Media Practice Consumer Insights & Strategic Relations, The Nielsen Company
Adam Pincus, Executive Vice President, Programming & Production, GroupM Entertainment NA
Dave Baldwin, EVP, Program Planning, Starz
Tim Hanlon, Founder and CEO, The Vertere Group, LLC, Moderator

Kelly Day
is the Chief Digital Officer of AwesomenessTV, a leading multi-platform media company serving the global teen/tween audience, which is responsible for one of the most subscribed to teen destinations on YouTube. AwesomenessTV was acquired by DreamWorks Animation in May 2013 and is now a wholly owned subsidiary that continues to operate independently. Day joined in February 2014. Prior to her current position, Day served as CEO of venture-backed Blip Networks, leading the company's evolution from an online video platform for independent producers to a multi-platform media company. At Blip, she forged numerous strategic partnerships with top Hollywood and independent studios, and digital distributors such as YouTube, AOL and Yahoo. She led the development of a new suite of mobile, tablet and OTT apps for iOS, Android, Kindle, Xbox and Roku, establishing Blip as the go-to digital network for quality creators. In 2013, she sold Blip to Maker Studios, one of the top YouTube Multichannel Networks. Day's expertise in digital media and commerce makes her a sought-after speaker and commentator on the future of television, the evolution of online business models, and the disruption of traditional businesses through emerging technology. She has spoken at numerous industry events, including CES and Digital Hollywood, and is frequently interviewed by major media outlets including The Wall Street Journal, Bloomberg TV, Ad Age and Variety. Before Blip, Day led the Digital Media and Commerce businesses for Discovery Communications, including the company's sixteen U.S. websites, E-Commerce Operations, Licensing, and Home Entertainment. Day was responsible for developing and executing long-term strategies to drive the growth of these businesses through innovative offerings that leveraged the company's television and digital assets to grow digital audience and user engagement, and increase product sales. While leading this business, Day was credited with delivering record-breaking growth and bottom-line value for the division. Prior to joining Discovery, Day served as Vice President of E-Commerce at The Knot, the leading wedding media company, where she spearheaded their e-commerce business and developed partnerships with major retailers, such as Target and Macy's. Prior to that, she held a variety of E-Commerce positions at AOL, most recently as Executive Director of AOL Shopping, with responsibility for developing new products and platforms at a time when online shopping was becoming a powerful disruptive force in the retail industry. In addition to her professional life, Day is married and has two daughters.

Daniel Tibbets, Senior Vice President of Digital Media, Bunim/Murray Productions: Daniel Tibbet
s serves as Senior Vice President of Digital Media for Bunim/Murray Productions. Tibbets leads Bunim/Murray's digital department and focuses on increasing the company's digital productions, including developing short-form programming for the web, mobile devices and other online and connected device distribution platforms. Tibbets has more than 20 years of entertainment programming and production experience. Previously serving as Senior Vice President and Studio Chief at GoTV Networks, where he oversaw all programming, development, production, and licensing of video content for mobile and broadband, as well as new distribution models. Prior to that, Tibbets was a Vice President at Twentieth Television, responsible for running FOXLAB, Inc. where he developed the first convergence program to air on TV, created the "mobisode™" and executive produced the first two original content mobisodes™ Love and Hate and Sunset Hotel which launched on Verizon's VCAST in 2005. Before joining in Fox, Tibbets served as Vice President, Entertainment for Fireworks Television, where he developed live-action children's half-hour series' for Nickelodeon and NBC/Discovery Kids. Tibbets was also responsible for the U.S. sale of the eight-hour miniseries Robocop: Prime Directives to the Sci-Fi Channel as well as the two-hour MOW Stolen Miracle to Lifetime. From his work at Papazian-Hirsch/Rysher Entertainment Tibbets is credited with the development and sale of the HBO series “ROME” and television films A Mother's Testimony and Determination of Death for Lifetime and Face Value for Court TV. Early in his career Tibbets served as a writer and producer on a number of notable television programs and specials including the Emmy Award winning Streetwise, World Champions of Golf and BuzzTV, and the BBC/PBS mini-series Signs and Wonders starring James Earl Jones. Tibbets has produced and/or contributed to the production and development of other award-winning, made for television series, including: Martha Stewart Living, Bob Vila, Pensacola: Wings of Gold, Psi Factor - Chronicles of the Paranormal, News for Kids, The Extremists, George Michael's Sports Machine, America's Most Wanted, Good Day Live, On-Air with Ryan Seacrest, and many others. Tibbets has a Bachelor of Science degree in Marketing with an emphasis in International Marketing and Business from Arizona State University. Tibbets is on the Board of Advisory for e-card site rattlebox.com, is a member of the Emerging Media Task Force for the Academy of Television Arts and Sciences, and on the Board of Directors for the CINE organization.


Adam Pincus, Executive Vice President, Programming & Production, GroupM Entertainment NA: Ad
am Pincus is an award winning creative executive with a diverse background, including television programming and production, branded entertainment across all platforms and the creation of digital content and platforms. In his role at GroupM Entertainment, Pincus oversees all programming development and production for GME's North American investments in television and digital content, including television series for NBC and Canadian broadcasters CBC, Rogers, and Shaw, and digital series for Hulu, Alloy Digital, Spin Media and others. In his role with GME, Pincus is involved in both creative oversight and the development of new financing models. Pincus began his career at Viacom in the New Media, Interactive TV and Interactive Services groups, developing content and platforms for business units including Nickelodeon, Paramount, MacMillan, Nick at Nite and Sundance Channel. Pincus was recruited from Viacom to Sundance Channel to run on-air promotion, network branding and design, and the network's digital presence. With Sundance Channel's entry into original programming, he was elevated to Senior Vice President, On-Air, Original Programming & New Media. He developed and executive produced numerous series and specials, including Robert Altman and Garry Trudeau's critically-acclaimed Tanner on Tanner starring Cynthia Nixon and The Al Franken Show, among many others. While at Sundance Channel, Pincus created and executive produced the ground-breaking branded entertainment project Iconoclasts, a series produced in association with Conde Nast Media Group and Grey Goose Entertainment. Iconoclasts paired celebrated innovators including Michael Stipe, Tom Ford, Christiane Amanpour, Brian Grazer, Sumner Redstone and Robert Redford. Now in its sixth season, Iconoclasts is considered to be the network's most successful original program. Following his tenure at Sundance Channel, Pincus founded his own production company, Hour One, and executive produced Nimrod Nation, an eight-part Sundance series for which he was awarded the prestigious Peabody Award. Hour One also sold projects to ABC, AMC, Disney's Buena Vista Television and TV One. Pincus came to GroupM media agency MediaCom to create the agency's Brand Content & Entertainment practice, MediaCom Beyond Advertising (MBA). On his watch, MBA created award-winning work for clients including Audi, Shell, Diageo, LVMH, and Volkswagen, garnering awards including Cannes Lions, Creativity Media, One Show, OMMA and others. Pincus also has served as an Adjunct Professor at NYU's Tisch School of the Arts and is a Contributing Editor to FILMMAKER Magazine. He has also chaired the selection committee for the GenArt Film Festival, and served on the Branded Content Committee for the 4As.


David Baldwin, EVP, Program Planning of Starz, LLC. Baldwin is based in the company’s New York C
ity office where he is responsible for all programming planning and research responsibilities in support of the company’s 17 linear channels and associated on-demand and online services. Baldwin came to Starz Entertainment after serving 31 years in research and scheduling at Home Box Office, most recently as Executive Vice President of Program Planning. Baldwin was responsible for creating strategies and producing the program schedules for the 15 HBO and Cinemax multichannel networks, inventory management of all video assets and creation of monthly menus for HBO and Cinemax On Demand, and the HBO mobile wireless platform internationally. Baldwin graduated from Penn State with a B.S. degree in Education, and holds a Masters in Library Science from Queens College.











Scott L Brown, SVP Global Engineering & Strategic Relations, The Nielsen Company: Scott L. Brown serves as Senior Vice President, Global Communications, Client Insights & Strategic Relations for Nielsen. In this role, Scott is a frequent speaker and sought after visionary for impending changes to the media landscape, the impact of new technology, and for the path of new advertising models. Scott is responsible for client insights and communications, strategic business relationships, and works with media strategy and digital platform development for the company. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is the key company spokesperson for evolving television technologies, advanced metering systems, and new technology development. Scott provides the internal and external company vision and leadership for the new world of digital convergence, connected TV technology, and multi platform measurement, etc. Scott, is a veteran of Nielsen, with roots going back to Advanced Software Systems Design, progressing into Senior Operations Management, and then into his current position with Nielsen. Scott’s expertise is grounded in technology, the implications for Nielsen measurement, coupled with a deep client following on what is relevant in the media world. Scott is frequently asked to forecast the future for major advertisers, and media companies. Scott holds a Bachelor of Science and a Masters Degree from Illinois State University.


Larry Tanz, President, Vuguru: As a digital entertainment veteran, Mr. Tanz brings more than 15 years of strategy and operating experience in media, entertainment and technology. Mr. Tanz also has tremendous expertise in producing, developing and financing successful film, television, and new media projects including documentary film features Running the Sahara and First Descent for Universal Pictures and the Emmy-nominated TV series Project Greenlight for HBO and Bravo. In December 2009, Mr. Tanz was appointed President of Vuguru, the leading independent studio developing and financing scripted content for emerging and traditional platforms. Under Mr. Tanz’s direction, Vuguru, which was founded by Michael Eisner’s Tornante Company in 2006 and recently backed by Canada’s Rogers Media in October 2009, will develop and finance an expanded slate of original series in 2010. Vuguru has become a force in the evolving media landscape, beginning with its 2007 smash success, Prom Queen. Before joining Vuguru, Mr. Tanz served as president and co-founder of Agility, a boutique multiplatform studio built around developing and financing intellectual property based businesses. While at Agility, Mr. Tanz helped develop and launch the multiplatform franchise The Legion of Extraordinary Dancers, which is currently being distributed by Paramount Digital Entertainment. Prior to Agility, Mr. Tanz served as CEO and president of LivePlanet, a multiplatform production company founded by Matt Damon and Ben Affleck. At LivePlanet Mr. Tanz was instrumental in creating profitability for the company while also negotiating high-profile deals with top studios including Universal, Miramax, ABC, NBC, MTV, E! and Spike TV. He negotiated and implemented millions of dollars worth of brand integration partnerships with major brands such as Pepsi, HP and Toyota. He also has a number of “firsts”: he led the development and design of Sprint’s first 3G mobile game, Push, Nevada, as well as Sprint’s first multiplayer location-based game, PhoneTag, he also Executive Produced the first original HD content for Xbox360, Race to E3. Before his tenure at LivePlanet, Mr. Tanz served as Director of Strategy and Operations at AOL Time Warner, where he managed acquisitions and strategy around subsidiary brands (including Moviefone, ICQ, Spinner/WinAmp, MapQuest, DigitalCities and AIM). Before AOL Time Warner Mr.Tanz was a Senior Associate at Mercer Management Consulting, where he helped Fortune 100 clients develop and implement new products and strategies.

Tim Hanlon, Founder and CEO, The Vertere Group, LLC: Most recently, Hanlon was Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi – the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He was chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and investment activity – including formal advisory and directorial positions with over three dozen early-stage companies – an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media. Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience across the intersection of marketing, media, advertising, and technology, including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated, trade publication Radio & Records, and the Voice of America. Among numerous advertising and television industry activities, Hanlon has been Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine’s “Media 100” list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.