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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Tuesday, March 4th
The Strategic Track: I
Technologies of Innovation
10:45 AM - Noon
Session A:
Room 208
Video Anytime Anywhere: Video Across Platforms - Television, Internet and Mobile - Understanding the Value Proposition
The broadcast and cable industry has always been - at its heart a video delivery technology bringing greater programming options to the consumer. And 75 years after its start, at its heart, the television industry remains true to its word - but how things have changed. Video is now more than television. Video is at the heart of how consumers experience their daily lives. Video represents all-access all the time programming from a world of entertainment and information providers. Video is broadband and that represents video access to hundreds of millions of video websites. Video is mobile, video is how consumers share their home movies and personal photography with friends. Television has created a video infrastructure - across platforms, from high definition to mobile that learns and responds as the needs of the consumer communications lifestyle emerges.
Matt Graham, Senior Director, PBS Digital Studios
Doug Vance, VP of Product Development, ABC News
Paul DiGiacomo, Sr. Director, Video, Content, and Advertising Business Development, AT&T
Jay Yogeshwar, Head of The Media And Entertainment Vertical, Hitachi Data Systems
Rhodes Mason, Senior Vice President of Business Development, Internet Video Archive (IVA)
Suzanne Haskell, Digital Media Services, Verizon
Orlando Setola, Global FAS Leader, Technology, Media & Telecommunications, Deloitte LLP, Moderator

Doug Vance, VP of Product Development, ABC News: Doug Vance is responsible for product
development and strategy for ABC News digital properties including ABCNews.com, GoodMorningAmerica.com, mobile web, apps, and other emerging platforms. With more than ten years of experience in the digital media industry, Vance oversees an all-star team at ABC News that includes some of the most creative minds in product development and business strategy. From 2011-2013, Vance successfully launched the applauded refresh to the ABC News iPad app, extended ABC News to the Kindle Fire and Windows 8 platforms, led the refresh of ABCNews.com and built key partnerships with a variety of innovative startups such as Pongr, Qwiki and Veri. Vance has pioneered several product launches, including the redesigned ABC News App for the iPad (repeat of what’s above), which delivers around-the-clock news coverage, video content and exclusive interviews to users with three distinct dayparted editions – morning, afternoon and evening. In 2012 under Vance’s leadership, ABC News unveiled a complete mobile app suite featuring geo-targeted push alerts and notifications for iPhone, Android and iPad users. In addition Vance oversaw the enhanced live stream experience on the ABC News iPad app and desktop sites and worked with partners like Storify and Go-Poll-Go to create a more social viewing experience for users throughout the 2012 Election. Prior to joining ABC News Digital in 2011, Vance served as the Vice President of Marketing for the social gaming company GameGround. As the first U.S.-based employee of the multinational company, Vance developed a series of multi-channel marketing plans and led a team of product managers responsible for building a leading game portal on Facebook. In 2005, Vance joined MTV Networks Kids & Family Group as the Director of Premium Services & Distribution. Vance managed P&L responsibilities for multiplayer gaming, e-learning, downloadable games and e-commerce. He was also tasked with leading product strategy and development for the Premium Products division, conceiving and managing digital distribution strategies and negotiating agreements with a variety of partners including AOL, Microsoft and Real Networks. Vance has a strong background in product development, marketing and digital merchandizing. In his earlier roles as Marketing Manager for Oberon Media and as E-Commerce Manager for Pokemon USA, he managed content creation and built Pokeman’s first U.S.-based e-commerce platform. Vance holds an undergraduate degree from Washington University in St. Louis. He currently resides in Brooklyn, New York.

Suzanne Haskell, Digital Media Services, Verizon: Suzanne has a history of successfully leading global organizations through transformation and with achieving significant growth and market presence. It is her mix of vision, insight and assessment of emerging trends that strengthens her impact with digital initiatives, emerging business areas, organization restructuring, and acquisition integration. Suzanne has enjoyed a career with progressive growth in responsibility and challenges within global media and entertainment businesses. Currently, she leads Business Operations for Verizon Digital Media Services, where she endeavors to scale Verizon Digital Media Services and fast-track its mission to accelerate the web and exploit video growth on the Internet. Digital Media Services is an emerging business within Verizon tasked with facilitating great change - for any studio, broadcaster, retailer or enterprise that wants richer and more reliable media for their users and fans. Leading Business Operations, Suzanne is responsible for developing and implementing a seamless go-to-market strategy as well as providing operational service management. Prior to Verizon, Suzanne was responsible at Pearson for identifying opportunities to transform traditional print operations into digital services and realize operational improvements through technology Before leaving Pearson, Suzanne led the transformation of Pearson's traditional enterprise technology organization into a premier, revenue-generating, digital services provider. Before joining Pearson, Suzanne worked for AT&T and then Lucent Technologies where she held a variety of management positions both domestically and in Asia Pacific. Throughout her career, Suzanne has engaged her leadership skills to influence positive employee development, including with the Technology Leadership Development Program in partnership with Stevens Institute of Technology. Outside of the office, Suzanne's emphasis on leadership and development extends to include serving as a board member for the Community Word Project non-profit in New York, the co-chair for the YWCA young women's empowerment initiative and as a leader in women's Cornerstone at her church. She has a Bachelor's Degree from Boston University's School of Management and a Master's Degree from Babson College.

Dr. Jay Yogeshwar is a leading technology expert and business executive with over 20 years experience as a research scientist, entrepreneur and as a Fortune 500 global business leader in the field of Media and Entertainment. He has created advanced media solutions that leverage best of technology, software, systems and services packaged for the Communications and Media markets. He has led innovation in startups and within large corporations by creating a technology vision to create large viable and sustainable businesses. He is a world-renowned expert in media technologies and IT systems covering the areas of postproduction, media asset management, media distribution, media archives and video surveillance. Awards and credits include technical Emmy for DVD technology, ten US patents in media technologies, presentations and membership in prestigious professional organizations such as IEEE, SMPTE, IBC and the International Emmy's. He currently serves as the WW director for Media and Entertainment vertical practice at Hitachi Data Systems.







Paul DiGiacomo, Sr. Director, Video, Content, and Advertising Business Development, AT&T: In thi
s role, Paul is responsible for advancing AT&T's media and entertainment initiatives by identifying and putting in place key alliance and go to market partnerships. Prior to this role, Paul was Senior Director, Corporate Strategy for AT&T. He was responsible for driving strategic initiatives to broaden and align AT&T's advertising, cloud, content, mobility, and video strategies. As part of this role, Paul identified and put in place several key partnerships that resulted in revenue and margin expansion. Paul has extensive experience in product management, product marketing, business development, technical sales, and service development expertise in applications, video services, content delivery networks, IP-based video networks, M2M/sensor networks, and business continuity disaster recovery. His strong technical background matched with business development/product expertise allows him a deep and broad insight relevant to driving successful initiatives. Paul has a Masters of Business Degree in Finance and Bachelor of Science degree with dual majors in Computer Science/Accounting from New York University Stern School of Business.


Rhodes Mason, SVP of Business Development, Internet Video Archive: the entertainment industr
y’s leading distributor of online previews for movies, TV, games, and music videos. Mason oversees all of IVA’s new client acquisition as well as supervising all client retention programs. He has been with IVA for over three years, initially as a sales representative, and most recently as Director of Business Development. His background is in sales and marketing with previous stints at major ad agencies. He also has experience in the music industry, having booked clubs before going on to work at several record labels. He was the founder and President of Nuclear Blast Records. Mason is a Philadelphia native, with a BA in Communications from Temple University.















Orlando Setola, Global FAS Leader, Technology, Media & Telecommunications, Deloitte Transactions and Business Analytics LLP: Orlando is the global leader of the Deloitte Financial Advisory Services TMT practice and a principal with Deloitte Transactions and Business Analytics LLP. He has 20 years of experience providing a wide range of valuation and transaction advisory services to leading technology, media and telecommunications (TMT) companies globally. As an advisor to senior executives of TMT companies, he assists with developing and assessing strategic alternatives with an emphasis on shareholder value creation, reorganizations and growth through mergers and acquisitions. As the global leader of the technology, media, and technology teams of Deloitte Financial Advisory Services, he is responsible for the strategic direction of the practice and assisting clients with emerging sector issues and related strategic alternatives. Orlando has substantial experience in the valuation of business enterprises, business interests, and tangible and intangible assets. He has provided services, both on a domestic and global basis, for a range of valuation and transaction advisory purposes, including financial reporting, financial structuring advice, merger and acquisition analysis, tax and regulatory compliance, dispute resolution, strategic financial planning, and lease financing. Orlando has worked with virtually all sub-sectors of TMT including software technology, networking technology, fiber optic technology, cable operators, content providers, publishers, wireline, wireless and satellite service providers and communications infrastructure.