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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 5th, 2014
10:45 AM - Noon
Session B:
Room 209
Second Screen - Social Television - The Merger of Content, Social Interaction and the Video Platforms
TV, multiplatform distribution and social media have officially hooked up. Content is as easily viewed tablet and smartphones as on a TV set and TV Shows share viewers' tweets, celebrities encourage real-time interaction, and the online big guns -- Facebook and Twitter -- are intertwined with TV as never before. TV as a social-media community is exploding. See what's next.
Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners
Brian Hughes, SVP, Audience Analysis Practice Lead, MAGNA GLOBAL
Amaury Blondet, Digital Manager, Discovery Communications
K-Yun Steele, Senior Vice President, Zenith Media
Rahul Aggarwal, CEO and Co-Founder, Arktan
Alan Wolk, Global Lead Analyst, Piksel
Marc Scarpa, Producer / Director x factor digital, Grammy live, incubus hq
Matt Farber, President of Wilderness Media & Entertainment, Moderator

Keyvan Peymani, Managing Director, Digital Strategy Division, ICM Partners: a talent and literary
agency representing clients in the fields of motion pictures, television, publishing, music, theater branded entertainment and digital media. ICM Partners, a privately held corporation, is one of the predominant agencies in the United States and Europe, with its principal offices in Los Angeles, New York and London. As head of digital strategy, Mr. Peymani's focus is the expansion of the agency's efforts across all aspects of the technology and digital sectors, bringing innovative opportunities to the agency and its clients, including the creation of new business and investments with long-term benefits. Prior to joining ICM Partners, Mr. Peymani served as Vice President of Direct-to-Consumer Business Planning and Operations at Warner Bros., where he led strategy, operations, planning and development for the DTC division within digital distribution. In addition, he oversaw the Media Manufacture on Demand, Mobile Applications and Out My Window business lines and worked on industry leading forays into the first fully digital movie application, the first screenings of movies through Facebook and the acquisition of Flixster. Previously, he served as the head of content acquisitions for catalog content and led the wholesales efforts at Netflix; he led alternative business development for Disney's music group; and he was the Chief Operating Officer at Nettwerk Music Group. Mr. Peymani began his career leading his own new media company and has advised Fortune 100 companies around the world. He currently serves on the faculty of USC's Annenberg School for Communication and Journalism, covering entertainment and emerging business models.


Alan Wolk,
Global Lead Analyst, Piksel: As Global Lead Analyst at Piksel, Alan Wolk (@awolk) has become one of the most influential thought leaders and futurists in the television industry and was recently named one of the Top 20 Thinkers In Social TV and Second Screen. Wolk writes and speaks extensively about upcoming changes in the TV industry where his common sense approach has been hailed as a “breath of fresh air." His blog, The Toad Stool, is widely read and has become a forum for discussion around the changes coming from Hollywood, Silicon Valley, Redmond, London, New York and beyond. A frequent contributor to Digiday, VideoNuze and other industry news sites, Wolk's stature in the digital community has him named as an Advisory Board member for both Social Media Week and the Second Screen Society. He has been interviewed and quoted by everyone from NPR to Engadget to the New York Times and recently appeared on a segment of public television's Brian Lehrer Show about the future of TV





Brian Hughes,
SVP, Audience Analysis Practice Lead, MAGNA GLOBA: has been with the IPG family
for over a decade. In this role, Brian develops new products and strategies that drive IPG Mediabrands’ business goals, as well as expand the units’ suite of proprietary research studies designed to understand and address the biggest issues facing marketers today. He also supports the investment practices at IPG Mediabrands agencies, and leads the production of the MAGNA Value Index, a proprietary measure of audience attentiveness. With MAGNA, Brian has been an essential contributor in shaping the television and programming analysis operation, and is a major force in the MAGNA’s audience analysis groups’ expansion into emerging media platforms. By integrating these mediums, Brian can deliver a more precise and inclusive report about current and future trends affecting the marketplace. With his commitment to staying ahead of the fads, he has been pivotal in developing solutions to achieve better data processing. Currently, Brian is investigating the intersection of the television and digital worlds to determine how the evolving media landscape can be measured. Prior to working with MAGNA, Brian was part of Initiative’s research team, where his interest shifted to national television. He first started in advertising at Telerep, contributing local television insights for client stations. Brian represents MAGNA at many major industry coalitions and boards, including the Media Research Council’s Television and Internet Committees, the CIMM Cross-Platform Working Committee, Arbitron’s Video Leadership Council and Nielsen’s Internet Integration Client Advisory Commitment. He has a zest for the written word and applies his literary talents to marketing related articles and reports.


Amaury Blondet,
Digital Manager, Discovery Communications (Latin America, Brazil and the U.S.
Hispanic): Born in Mayagüez, PR, Amaury moved to Miami, FL at age 22 to complete a bachelor degree in business administration and international business. He later completed an MBA with a concentration in Management. For the past nine years he has worked in the TV and advertising industry with a focus on digital media. Today, he is a digital media manager at Discovery Communications for Latin America, Brazil and the U.S. Hispanic market, managing the strategies and content development for all digital platforms (website, mobile apps, social media, etc.) of various brands such as Discovery Channel and Animal Planet. He's also responsible for delivering thought leadership in the areas of social and digital media on behalf of Discovery. In addition to this, he is the founder and executive director of Planeta Feliz, a nonprofit organization dedicated to helping create a happy and sustainable world. Today the organization works on projects in Colombia, Dominican Republic, United States, Haiti and Puerto Rico. Recent speaking engagements include Sustainatopia, SME Digital Forum, The Impact Conference, PRSA SXSW Takeaways, among others. He has also given presentations to clients/partners in countries such as Argentina, Mexico, Brasil, and United States, and in universities such as Florida International University and Miami-Dade College.

K-Yun Steele is currently a Senior Vice President at Zenith, the “The ROI Agency”. As a part of Publicis, Zenith is a global provider of media & marketing services that oversees investments of over $10bn annually on behalf of its North American clients. Mr. Steele has been in digital marketing & advertising since 1999, and with Zenith since 2008. His current focus is in leading digital consulting and analytics services for Zenith with an emphasis on social media. K-Yun's team, the Social Intelligence Group, uses syndicated and proprietary tools to track social activity that are relevant and actionable to clients, their competitors, and their category across the internet. That data is then mined to provide actionable insights in helping to solve pressing media and business issues. Prior to his current role, K-Yun was a VP of digital media planning, where he led digital strategy for major clients in financial, telecom, fashion and retail at Zenith. He was one of the first in the industry to leverage social targeting technology to great success, and has been interviewed in the New York Times, AdWeek, Mediaweek, Mediapost, and a number of other industry leading publications. K-Yun has also been a panel member on OMMA mobile conferences, and a speaker at Forrester's Marketing Leadership Forum in 2012. He received a dual degree in English & Religion from Trinity College in Hartford, CT in 1998.



Rahul Aggarwal,
CEO and Co-Founder, Arktan; a Silicon Valley company, pioneering Social TV, Mu
sic, Sports and Social Brand products being used by leading brands to build interactive social experiences for their users and increase revenue. Rahul has steered Arktan as it has innovated and deployed technology that enables UMG, NBC, Turner, Warner, Sony Music, Washington Post and other leading brands to extend real-time Social Web curated content and conversation to their sites and apps. Prior to Arktan, Rahul was a Distinguished Engineer at Juniper Networks where he innovated and drove the adoption of Internet routing products, technologies and standards across the industry.He is the author of over 25 Internet drafts and RFCs and holds over 20 patents. He received his B.S. from Indian Institute of Technology, Roorkee and M.S. from University of Minnesota.










Marc Scarpa, Producer / Director x factor digital, Grammy live, incubus hq; is a veteran Director and Executive Producer of live participatory media. His most recent credits include The X-Factor's Pepsi Digital Pre-Show and Second Screen Experience, The Global Citizen Festival, Incubus HQ Live, GRAMMY LIVE!, Earth Day Network's Earth Day Live! Concert on the National Mall (2008-2012) and MySpace LIVE!. In 2011, he launched VidBlogger Nation, the first participatory media television channel in association with Comcast's X-Finity On Demand. Scarpa has directed Grammy Award winning artists John Legend, 50 Cent, Alicia Keys, Beastie Boys, Elton John, Moby, Steve Aoki and many others. Additionally, he produced and directed several pioneering "firsts” for the live participatory programming genre including Townhall with President Clinton, Woodstock '99, The Tibetan Freedom Festivals and HSX/Excite_Rocks the Oscars featuring Beck. Prior to Simplynew, Scarpa was the architect for New York City Hall's Mayoral Blue Room multi-platform broadcast facility and served as the original New York Bureau Chief for C|NET networks where he co-developed C|NET's early VOD deployment strategy and produced CNET's _first live webcast from the 1997 PC Expo. Scarpa is a featured speaker with Streaming Media East/West/Europe and Digital Hollywood and is recognized as one of Silicon Alley Reporters Top 100. His productions have been recognized by Webby Awards, Social TV Awards and the Cannes Lions International Festival of Creativity. Scarpa is a national board member and founding New York committee chair for the Producers Guild of America New Media Council. Personally, he is a partner with Lifebeat - The Music Industry Fights AIDS, a member of the Global Advisory Committee for Earth Day Networks and a member of the Gate Leadership Council.



Matt Farber
is a veteran cable and digital media executive and entrepreneur. A self-described “m
id-brain”--equal parts creative and analytical-- Farber is a proven launcher and builder of businesses, connecting together content, business development, and monetization. Farber is currently consulting second screen companies on video content and business strategy with clients including NBC/Viacom owned Zeebox , YouTube multi-channel network Big Frame, and wellness focused cable network Veria Living. Additionally, Matt continues to serve as President of Wilderness Media & Entertainment, a portfolio of businesses targeting a “gay-ish” demographic. Through establishing Wilderness, Farber created and became Founder of the Logo cable network, selling it to Viacom and spearheading its programming and business development leading up to its launch. Farber then expanded Wilderness beyond television into gay-centric music, radio, online and publishing brands. Most recently, he partnered with YouTube to launch GWIST, a new premium channel. Recently, Farber served as Partner and Head of Content at BARK BARK, a leading television brand integration agency, where he oversaw the company expansion into long-form television series and short-form web series. He joined BARK BARK when they acquired DoubleBounce, Farber's company that worked in conjunction with proven lifestyle television production companies to create premium, short-form content specifically tailored for advertisers. Over the years, Farber has held a number of senior executive roles in the digital media and music industries. He spent a decade at MTV Networks starting out in television programming ending up as Executive Vice President Programming Enterprises. At MTV Networks, Farber led MTV and VH1's digital efforts making mtv.com and vh1.com the top music sites on the internet while leading them to profitability. Additionally, he launched and served as General Manager of all spinoff digital channels including MTV2 and VH1 Classic. Farber left MTV to become CEO of Tonos Entertainment, a venture backed Internet-based music creation and discovery company founded by music industry luminaries Carole Bayer Sager, David Foster and Kenneth “Babyface” Edmonds where he raised over $17M in funding from Softbank and Sequoia Capital. Later, Farber served as Executive Vice President, Programming, Development, and Digital for Fuse, responsible for the creation, development, and programming of content across all platforms for the national cable network growing ratings by 21% . Farber graduated Summa Cum Laude from the Wharton School of Business with a B.S. in Economics.