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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 5th, 2014
12:30 PM - 1:45 PM
Session B:
Room 209
Merging Content with New Technologies: Content Reinvention with the Next Generation of Tablets and Mobile Devices
The content industry can reach countless consumers across multiple platforms in new and scalable formats using innovative monetization strategies and programs. The new generation of tablets, smartphones and eReaders is fostering an ever-expanding universe of content creation, consumption and, ultimately, a revolutionary business model for content creators.
Ben Huh, Founder and Chief Executive Officer, Cheezburger
Matt Rednor, Chief Innovation Officer, MRY
Lee Huang, Director, Global Product Management and Production, Digital Newsstand and Emerging Content, Barnes & Noble
J Milligan, Creative Director of the Content Innovation Lab, Sesame Workshop
Ted Mico, Chief Operating Officer, MIrriad
Jeff Litvack, Chief Digital Officer, ALM
Ted Cohen, Managing Partner, TAG Strategic llc, Moderator

Ben Huh, Founder and Chief Executive Officer, Cheezburger: The former journalist turned succes
sful entrepreneur has been credited with pioneering Internet culture as entertainment, crowdsourcing, and bringing Internet memes to the mainstream. Since first acquiring I Can Has Cheezburger? in 2007, Huh has grown the media company to now include more than 50 online humor sites that generate more than 400 million page views monthly. His Internet culture empire includes popular sites such as FAIL Blog, The Daily What, Know Your Meme and Memebase. Cheezburger has also released five books, two of which are New York Times bestsellers, and was the focus of the LOLwork reality television series, which aired on the Bravo network in 2012. The Internet culture connoisseur has been featured in many high-profile media outlets including The New York Times, WIRED and TIME. He was named one of the “100 Most Creative People in the Business” by Fast Company, and was recognized as one of the “Top 10 Worst Dressed Men in Silicon Valley” by GQ. In 2011, Huh received the prestigious Ernst & Young Entrepreneur of the Year Award. As a top industry expert, he has been tapped to speak on numerous panels at leading conferences including the Web 2.0 Summit and SXSW, where he was a featured speaker in 2013. He is also a Co-Founder and board member of Circa, an online journalism startup which re-imagines the way people will consume news. Huh holds a BSJ from Northwestern University's Medill School of Journalism and resides in Seattle with his wife Emily.

Matt Britton, CEO, MRY: Matt Britton is known throughout the advertising industry as an ex
pert in social media marketing with a unique & deep domain expertise in the Millennial generation. Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with this rapidly evolving and highly elusive consumer. Matt, 37, has grown MRY from a one-man startup to a company with over 600 employees worldwide. In 2009, MRY was named the “Social Media Agency Of The Year” by Mashable. In February 2010, MRY was named one of advertising’s 10 most innovative companies in the world by Fast Company. In March 2011, MRY announced the launch and spin-off of CrowdTap, the world’s first on-demand brand participation network. AdAge later named CrowdTap one of the 8 hottest startups at SXSW. In July of 2011, CrowdTap announced $7MM Series A funding. In Decemer of 2011 Mashable named CrowdTap the up-and-coming social media service of the year. In November 2011 MRY was acquired by LBi International for approx. $50 Million. Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. Inc. Magazine listed MRY several times as one of the 500 fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old. Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC. Matt is a graduate of Boston University’s College of Communication. Specialties:Youth marketing, college marketing, teen marketing, guerilla marketing, advertising, promotions, advertising, event marketing, social media, word of mouth marketing, guerilla market, “Mr. Youth”

Lee Huang, Director, Global Product Management and Production, Digital Newsstand and Emerging
Content, Barnes & Noble: Lee is a digital media executive who specializes in building successful online businesses, user-centric web sites and innovative digital products that engage audiences, extend brand reach, and support multiple revenue streams. He has a unique combination of business, technology and media industry expertise that enables him to monetize digital assets and to transform companies to thrive in a digital world of evolving business models, disruptive technologies and multi-platform user experiences.











J Milligan is the Creative Director of the Content Innovation Lab at Sesame Workshop. He also served as Sesame's Head Writer and Lead Designer on Kinect Sesame Street TV. He also served as Sesame's Head Writer and Lead Designer on Kinect Sesame Street TV. Milligan has been at Sesame designing and writing interactive experiences for kids since the 90s which have won Emmys, Tellys, Webbys and the Peabody. He also has published two novels and co-written Caroll Spinney's memoir: The Wisdom of Big Bird. He lives in Brooklyn, New York.


Ted Mico is Chief Operating Officer of MIrriad, the global leader in in-video advertising for the skip generation; a role he assumed in early 2013. Ted oversees global operations for this next generation video advertising platform, and is also driving the company's growth in the U.S. and its move into new content areas in music and film production. Mico is a seasoned operations executive with over 20 years of media, advertising, and digital experience. Prior to Mirriad, he was CEO of media solutions company MixedMediaWorks. Before that, Jimmy Iovine appointed Mico to the role of Executive Vice President for Interscope/Geffen/A&M label group, where he was responsible for strategy and operations for one of the world's biggest rosters of musical recording artists, including Lady Gaga, U2, Eminem, Lana Del Rey and No Doubt. Mico oversaw brand alliances, digital, sales, marketing, and business development. Mico has also held senior positions at LAUNCH/Yahoo, EMI and IPC Media. Educated in the UK, he began his career in the US as head of a successful multimedia branded entertainment company Shattered, whose diverse client roster included Peter Gabriel, David Bowie, the Society of American Historians, Lollapalooza, Cricket.org, and The Rolling Stones, whom he worked with for almost two decades. He says about his new role; “I'm excited to join MirriAd because the company is at the cutting edge where content meets revenue; their technological solution is at the heart of future developments in brand integration around the globe.” Mirriad's patented computer vision technology creates a new kind of brand integration that is an affordable, scalable ad unit running in multiple pieces of content. The resulting ads are seamless, authentic, and work across TV, tablet and mobile screens, building brand awareness and brand sentiment without interrupting the viewing experience. Mirriad's advertising platform uses some of the fastest computing technology in the world to integrate brands in the form of products, signage or video within professionally-produced video content and targeted to specific audiences across the globe with unprecedented precision and ease. This technology, together with Mirriad's expertise in video context matching allows brand assets to be seamlessly embedded into content, compressing what used to take weeks or months into seconds. In 2013, an important aspect of Mirriad's imaging technology won an Academy Award. Mirriad has deals with major US studios and has worked with top broadcasters in over 20 countries. Mirriad has offices in London, Los Angeles, Mumbai and new offices opening in Singapore and Sao Paulo. More information is available at www.Mirriad.com


Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen's guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI's artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize '98 & '99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.