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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 5th, 2014
2:15 PM - 3:30 PM
Session A:
The Gallery
iPad-Tablet-SmartPhone Advertising & Commerce Innovation - the Premium Platform
In prior generations, mobile advertising has been something less than booming industry. The mobile phone - because of size and network limitations - had hardly lived up to its promise. However, with the Tablet - SmartPhone explosion, the advertising and marketing industries now have a more than worthy partner in reaching and interacting with the consumer. The Tablet represents a premium relationship to the consumer that not only complements the TV platform, but likely represents a connective tissue that reaches up into the TV platform as well as down into the SmartPhone device. We are now entering an always-connected consumer commerce relationship.
Jared Zlotnick, Global Product and Sales Strategy, Mobile Ad Platforms, Google
Kevin Wassong, Chief Executive Officer, LIN Mobile, LIN Media
Marshal McNiven, Strategy Lead, Huge
Joe Gillespie, President and CEO, Zoove
Frank Sinton, CEO, Beachfront Media
Alma Derricks, Director, Media & Entertainment Strategy, Technology, Media & Telecommunications, Deloitte Consulting LLP, Moderator

Kevin Wassong, Chief Executive Officer, LIN Mobile: Kevin is a tremendous proponent of art, copy, and code, with a passion for digital media. He is an Emmy Award winner and has been featured on the cover of the Wall Street Journal and Wired Magazine, on the FOX Business Network, CNN, CNBC, the New York Times, BusinessWeek, Adweek, and Advertising Age. Prior to LIN Mobile, Kevin was President of Minyanville Media, Inc., the first theme-brand for finance and business creating cross-platform content for clients including: TD Ameritrade, E*Trade, Yahoo, NewsCorp, Bank of America, and AOL. He joined Minyanville in 2005 after building one of the first new media agencies, digital@jwt within J. Walter Thompson. During seven years as President & CEO, he developed digital@jwt into a top-10 agency servicing a roster of blue-chip clients, with more than 220 specialists in eight offices. As a result, he was named to MediaPost's 50 Most Influential People in Online Advertising. As a member of JWTs five-person NA Management Team and of the parent WPP.com board, Kevin was a strong proponent of media integration resulting in the growth of diversified services for Merrill Lynch, Unilever, Pfizer, HSBC, DeBeers, Nasdaq, and Sun Microsystems. Kevin started his career in the mailroom at Creative Artists Agency and worked as a trainee and assistant to Chairman Michael Ovitz as well as in TV development on The Golden Girls and Empty Nest. He resides in Westchester, New York with his wife and two sons and is a graduate of the S.I. Newhouse School of Communications at Syracuse University. Kevin has spoken at MediaPost's Mobile Insider Summit, AAAAs, ad:tech, Digiday, AICP, and iMedia events, judged the industry's Effie Awards and was a former board member of the Art Director's Club where he chaired the ADC's Interactive and Integrated Awards. He is an advisory board member to numerous industry companies and organizations and currently sits on the boards of the IAB's Mobile Marketing center of Excellence and Junior Achievement of NY.

Marsh
al McNiven, Strategy Lead, Huge: Marshal McNiven, Strategy Lead, Huge uses his product strategy expertise to help clients launch digital products and experiences that transcend devices. Prior to joining Huge, Marshal served as a Product Lead at Kettle and a Director of Engagement at Martin Ashal. His client experience includes: Lowe's, Samsung, MoMA, YouTube, Wishbone and ESPN. Marshal started his career on the client side, doing interactive and advertising strategy for AOL Time Warner and Best Buy. He holds a BS in Business from the University of Minnesota Carlson School of Management..














Frank Sinton, CEO, Beachfront Media: Frank Sinton, CEO, Beachfront Media: Frank Sinton Frank is an experienced digital media entrepreneur with the rare combination of business, media, and technology expertise. As Founder and CEO of Beach Front Media, oversees a variety of brand specializing in video and mobile. From Beachfront Builder, which helps publisher deliver native video apps across every device, to MeFeedia.com, the largest video aggregation platform on the web to the MeFeedia Network, which generated 250 million page views a month from 23 million unique users across a variety of platforms. Before launching Beachfront Media, Frank led the strategic technology direction at Sony Pictures Entertainment. As part of the “Digital Studio” initiative, he was responsible for transforming the studio's production and distribution businesses by providing digital media tools such as a studio-wide video and image search. Additional accomplishments include leading the development of the “Business Web” search engine at åBusiness.com, founding the Moms social networking site, GotKidsNetwork.com, and running a successful media consulting company, Digital Coast Solutions. Frank graduated from Tufts University in 1994 with a B.S. in Chemical Engineering.




Joseph Gillespie - President & Chief Executive Officer, Zoove: Joseph Gillespie joined Zoove as President and CEO in 2010, overseeing all business operations and strategy for Zoove. Under Joe's leadership, Zoove has launched StarStar Numbers across all of the top wireless carriers in the US, reaching 95% of mobile consumers, and announced its first major campaigns with brands including: Suzuki, 1800Flowers.com, Good Morning America (ABC), The Early Show (CBS), cable programming networks, consumer packaged goods companies, and others. Joe joined Zoove after stepping down from an accomplished career at CBS, and initially serving as an advisor to Zoove's Board of Directors. Most recently, Joe served as executive vice president of CBS Interactive Technology & News, which includes CBSNews.com, CNET.com, CNET News.com and Download.com. At CBS, Joe was responsible for vision and execution, ensuring that CBSNews.com continued to complement CBS News broadcasts in an innovative manner, and CNET continued to lead the market in developing engaging, authentic brand experiences. Joe joined CBS after it acquired CNET Networks for $1.8 Billion in 2008. Joe joined CNET in mid-2004 as chief marketing officer, and eventually oversaw CNET's Web 2.0 strategy, including several brand extensions to attract new audiences and advertisers. These extensions included CNET TV, Webware.com, Crave.com, Car Tech, and the CNET Blog Network. Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Paul Allen's Vulcan Ventures' TechTV, which was acquired by Comcast in 2004 and merged with G4. Before his tenure at TechTV, he was executive vice president and chief operating officer of ZDTV, a Ziff-Davis, Inc. Company. He also served as executive vice president of corporate sales and marketing for Ziff-Davis, Inc, a pioneer in the development of trade press with publications like PC Magazine. Joe spent his early career in sports media with companies including CBS Sports, National Broadcasting Company and Sports Information Database, Inc. He earned his bachelor's degree in journalism/communications from Rutgers College and is a current member of its advisory board.


Alma Derricks, Director, Media & Entertainment Strategy, Technology, Media & Telecommunication
s, Deloitte Consulting LLP: is a branding and marketing strategist with over 20 years of experience creating and launching cross-platform businesses that enhance the ways companies interact with customers and capitalize on the unique capabilities of digital media. Drawing on a unique combination of broadcast, cable, print, licensing, advertising, and new media experience, she has developed and produced multiple-medium programming and content networks for a range of internationally acclaimed media and entertainment franchises including Star Trek, Entertainment Tonight, Dilbert, and Peanuts and held a series of ground-breaking consultative and senior management positions at Paramount, United Media, Scient, the Los Angeles Times, Comcast, and HBO. As a Director in Deloitte’s Media & Entertainment practice, Alma is responsible for leading the practice’s thought leadership in multiple-medium customer experience and marketing strategy. She has managed new product launches and strategic branding, content, and go-to-market engagements for leading cable, broadcasting, live entertainment, video game, telecommunications, publishing and online music companies.