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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 5th, 2014
2:15 PM - 3:30 PM
Session B:
Room 209
Monetizing Entertainment, Sports, Media & News Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication - Video Across Platforms
Entertainment content is now being exploited on all platforms, from Tablets and Smartphones to the multitude of video platforms. While the aggregation of these revenue sources may not yet reach the levels of broadcast and syndication TV, the industry is now beginning to see the light at the end of the tunnel. Monetizing cross-platform entertainment programs may not be fully mature, but it has become a huge industry.
Perry Solomon, Vice President, Digital Business Development, Time Inc.
Andrew Schneider, CEO, Live Gamer
Thomas Pinter, Business Development Digital Entertainment, paysafecard
Harvey Schwartz, SVP of Talent, WhoSay
William H. Masterson III, co-founder, Believe Entertainment Group
Jason Jedlinski, SVP, Marketplace Development, NDN
Steve Alperin, Chief Business Officer, Vocativ
Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

Perry Solomon, Vice President, Digital Business Development, Time Inc.: In this role he oversees-
Time Inc.'s development of partnership arrangements for emerging digital platforms including tablets. Prior to this role Solomon served as Vice President, Business Development - Digital Media, at News Corp. where he led partnership development for cross-platform paid content initiatives. Solomon developed and executed go-to-market strategy including creating business models, partner messaging, pricing models and sales tools, to attract and secure partnerships with over fifty leading media brands. Previously, Solomon was SVP and General Manager for Monetization Solutions at FAST, a Microsoft subsidiary, where he oversaw the company's media, advertising, and e-commerce search solutions. His other experiences include product leadership roles at Inktomi Corporation and PricewaterhouseCoopers, as well as founding his own VC-backed micropayments company. A native New Yorker, Solomon currently resides in Park Slope, Brooklyn with his wife and three children.

Andrew Schneider, CEO, Live Gamer: Andrew Schneider has been a digital entertainment industry
leader and catalyst for emerging business opportunities at the crossroads of media and technology for over 14 years. Prior to founding Live Gamer, Schneider served as Executive Vice President of Marketing at Wind-up Records, the world's leading independent record label, where he focused on digital innovation. Previously, during his eight year tenure at Sony Pictures Digital, Schneider developed and launched award-winning interactive marketing campaigns for major entertainment franchises, developed consumer broadband content services, and launched user-generated media tools and applications. Schneider began his career at NBC Television Network, where he inaugurated the company's interactive marketing practice with the network's first online presence.

Thomas Pinter, Business Development Digital Entertainment, paysafecard: Thomas Pinter is Busine
ss Development Digital Entertainment Manager at paysafecard. paysafecard is a prepaid solution for online payments, that enables customers to pay online and is offered by more than 450,000 sales points in 33 countries . Over the past years, paysafecard has become one of Europe's leading alternative online payment solution. Before joining paysafecard in 2012, Thomas was Cloud Computing Evangelist for Google.

Harvey Schwartz, SVP of Talent, WhoSay: Harvey Schwartz is SVP of Talent at WhoSay. In his curre
nt role, Harvey oversees the company's talent acquisition strategy, which currently has over 1,500 high level celebrity Members. WhoSay media properties are powered by original content from celebrity Members that represent some of the most influential names across TV, movies, sports, and music, such as Eva Longoria, Channing Tatum, Novak Djokovic, Tom Hanks, Sofia Vergara, Steven Tyler, and many more. Prior to working at WhoSay, Schwartz worked in the entertainment business as VP A&R for Universal Music/Capricorn as well as managing Grammy award winning artist Peter Gabriel in North America.

n III and Dan Goodman are co-founders of Believe Entertainment Group, a New York-based digital entertainment company producing high-profile content in partnership with elite talent and leading brands through a variety of digital outlets such as web, mobile, VOD and social media. Believe Entertainment Group recently launched @EpicEDM, a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that is the first studio-originated content series designed specifically for the Twitter platform; the studio also recently premiered Season Two of its popular series The LeBrons with LeBron James and In the Booth with DJ/Producer Tiësto as well as Inspired: by Sabrina, a new women's lifestyle show hosted by HGTV star Sabrina Soto, and Money Where Your Mouth Is, a new, original game show series hosted by comedian, actor, radio host and author, Jay Mohr, on Hulu and Hulu Plus. Earlier projects include a lifestyle and entertainment news series with Jennifer Lopez and Nuyorican Productions, TBE, distributed through and in partnership with AOL ( The studio is known for its trailblazing 2011 launch of The LeBrons, an original, animated web series with two-time NBA champion and four-time league MVP LeBron James and brand partners HP, Intel, Bing, Sprite and Nike, that premiered on YouTube ( and was distributed through LeBron's Facebook, Twitter, and a dedicated section of, with syndication through Digital Broadcasting Group (DBG). In 2010, Believe Entertainment Group formed an alliance with Paramount Digital Entertainment (PDE) working together on the hit digital series The Legion of Extraordinary Dancers (The LXD), created by Jon M. Chu (Step Up 2: The Streets and Step Up 3D) and distributed through Hulu; the company also expanded its partnership with MommyCast, the Webby Award winning multi-medium show for moms, and has plans for a major new relaunch to its mom's and women's platform in 2014.

Jason Jedlinski, SVP, Marketplace Development, NDN: is responsible for ensuring that partners,
consumers, and advertisers all enjoy a great and rewarding experience with NDN’s products. As SVP, Marketplace Development, he manages the company’s Account, Content, Product Management, and Business Development functions. Mr. Jedlinski is charged with growing revenue by optimizing and creating effective solutions for partners. Mr. Jedlinski joined NDN from Tribune Broadcasting, where he simultaneously transformed a business model, editorial culture, and technical platform for nearly two dozen local broadcast stations. As VP, Digital Operations, Mr. Jedlinski managed web, mobile, and social products for stations like WPIX-TV New York and KTLA-TV Los Angeles. Under his direction, Tribune Broadcasting became the first television group to build and leverage a mobile-first, device-agnostic, responsive web design. This design improved consumer engagement, better connected advertisers and consumers, and made Tribune’s content more widely available and easier to share. At Tribune Broadcasting, Mr. Jedlinski also led efforts to create more original local content, embrace third-party distribution, add new sources of incremental revenue, and become less dependent on traditional display advertising. Beginning with an NDN partnership, Mr. Jedlinski created new digital syndication and licensing businesses, which efficiently drove incremental revenue by distributing existing video assets. Mr. Jedlinski also supported Tribune Company’s newspaper websites, including and, in positions of progressive leadership during five years with Tribune Interactive. He developed a commercial model for Tribune’s proprietary web hosting platform, building a new business with previously internal infrastructure. He directed the deployment of more than 50 newspaper, television, and radio station websites for Schurz Communications and launched 17 websites for LocalTV LLC in less than 90 days. Mr. Jedlinski started with Tribune as a newswriter at WGN-TV immediately upon graduation from the S.I. Newhouse School of Public Communications at Syracuse University. He launched WGN-TV’s first investigative unit and went on to produce ratings-winning special projects for WFLD-TV. Mr. Jedlinski recently completed a term as board member of the Syracuse University Alumni Association and still serves on its Chicago Regional Council, as well as the Newhouse Network board of directors.Mr. Jedlinski is past president of the Chicago Headline Club, the largest chapter of the Society of Professional Journalists, and participates in the Online News Association and International News Media Association.

Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed
application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics