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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 5th, 2014
3:45 PM - 5:00 PM
Session A:
The Gallery
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Traditional television is moving to the Internet. Though today's consumer can effectively avoid watching advertising on TV through new time- and place-shifting technologies, the “opt-out” function and other choices make it easier than ever for consumers to skip ads online too. Yet when asked, 75% of consumers prefer advertising over paid subscription models. To keep up with these new consumer video viewing habits and trends towards watching video content online, content owners, advertisers, and technologists must turn into entertainers, or lose precious eyeballs and dollars. To keep audiences captive, advertising must become the new form of entertainment. As content owners, advertisers and technologists begin to better understand video advertising opportunities, one important challenge has come to light: SCALE. On top of creating compelling advertising content, the problem for video advertising isn't targeting or ad formats. The problem is the inability to scale in-video media buys so that demand (buyers) can leverage the growing supply (sellers)
Lisa Marino, Chief Executive Officer , RockYou
Debbie Solomon, Senior Partner, Research Director MindShare USA
Andrea Redniss, Chief Activation Officer, Media Storm
Yahav Isak, SVP, Project Management, Digitas Health
Jahn Wolland, Sr. Director, US Sales, Video & Skype Advertising, Microsoft
Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi
Jonathan Weitz, Partner, IBB Consulting, Moderator

Lisa Marino, CEO RockYou: Lisa is one of the key drivers to RockYou's success, and demonstrated
strong leadership in her various capacities at the company. Previously Chief Operating Officer, she was instrumental in guiding the company as it dedicated itself to the gaming sector. With her talent for administering change while encouraging continued revenue growth, RockYou is poised as a company of the future. In hiring executive talent and acquiring new gaming studios, she displayed a solid understanding of the rapid evolution of social entertainment. As Chief Revenue Officer she expanded the company's media business and in the process made RockYou one of the largest social media advertising networks. Since March, RockYou is ranked 4th amongst the largest social gaming companies on Facebook, with nearly 20 million monthly active users. Lisa received her Bachelor's degree in Economics from the University of Pennsylvania, and holds an MA in Latin American Studies from Stanford University, along with an MBA from the Stanford University Graduate School of Business.




Debbie Solomon, Senior Partner, Research Director MindShare USA: She serves as an in-house
consultant to the planning and buying groups on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie was at J. Walter Thompson when the media departments of J. Walter Thompson and Ogilvy & Mather merged to become MindShare. She joined J. Walter Thompson after working in the Media Research Department at Leo Burnett. This was preceded by marketing research positions at Britt & Frerichs, Quaker Oats, and Milton Bradley.She has won a number of industry honors. Recently, Media Magazine named her one of the 10 most influential people “navigating the waters of the magazine business” and MIN named her to the “Sweet 16” in print. In 1998, she was named Top Kid Researcher by KidScreen magazine and earlyier, MediaWeek magazine elected her Media Research All-Star, largely for her work in children’s measurement. And Esquire magazine has honored her as a “Woman We Love in Advertising.” She has also won several corporate awards including WPP’s Atticus Award for original published thinking for her paper on Wearout and J. Walter Thompson’s White Pea award for media innovation. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future. Debbie has an M.A. in psychology from Duke University and a B.A. in psychology from the University of Chicago. You may have seen her articles in Advertising Age, AdMap, Marketing and Media Decisions, the Journal of Advertising Research and the Journal of Media Planning. She sits on the AAAA’s Consumer Magazine and Media Research Committees and chairs the Advertising Research Foundation’s Youth Research Council. She also is part of the Accrediting Council for Education in Journalism and Mass Communication, the body that accredits Advertising programs at colleges and universities. In her spare time, Debbie indulges her creative side through silversmithing.




Jeff Siegel, Senior Vice President, Worldwide Advertising, Rovi: Jeff Siegel joined Rovi Corporation in October of 2010 as senior vice president, Worldwide Advertising, bringing almost 20 years of experience at all levels of advertising sales and strong relationships with agencies, publishers, networks, leagues, vendors and distributors. His experience includes managing global sales teams, and developing and marketing world-class brands and assets on diverse platforms including cable networks, internet, mobile, VOD and iTV. Jeff also has expertise in business development, operations and distribution. Prior to Rovi, Jeff was at Ensequence - The Interactive Video Company, where he built out the programmer, distributor and advertising sales efforts and executed multiple business development opportunities to grow revenue and market share. Previous to this, Jeff was senior vice president, Advanced Media Sales and Marketing at ESPN where he led the sales, marketing and development of advanced media platforms including internet, interactive television, addressable advertising, video on demand and mobile. Jeff spent a total of 13 years at ESPN, leading teams in both the Affiliate Sales and Advertising Sales organizations, where he was responsible for driving new business and advanced media sales and marketing efforts. In these roles, Jeff created industry-leading advanced media sponsorship programs, improved operating efficiencies, managed senior-level relationships and oversaw the creation and implementation of trade advertising. Prior to his roles at ESPN, Jeff served four years as director of sales marketing at CBS affiliates in Cleveland and Orlando. Jeff is a frequent speaker at advertising industry events and is an active member of multiple advisory boards in the industry. He graduated with a bachelor of science in Business Administration from John Carroll University in Cleveland, OH.

Andrea Redniss, Chief Activation Officer, Digital - Media Storm: Andrea Kerr Redniss is the Chief
Activation Officer (CAO) at Media Storm, one of the leading strategic media and marketing agencies for some of the most well known entertainment and digital properties. As CAO, Andrea works to give the traditional elements of media campaigns a fresh new life and role for brands, including planning, national broadcast, research and print with a focus on making digital integration the center of all activities, allowing brands to seamlessly become a crucial part of pop culture and audiences' daily lives. Clients, including FX, WeTV, FoodNetwork, FOX, Cisco and MTV, turn to Redniss and the Media Storm team to assist in navigating the ever evolving media landscape and learning the new social language needed to connect and engage with consumers. Through her leadership, the company has continued to evolve its Branded return on investment (ROI) approach, redefining media in the digital age. Andrea is a strong and creative digital maven who is heavily involved in leading the industry and as it evolves to address the changing ecosystems. She is frequently quoted in leading industry media outlets including Advertising Age and Adweek, was named as Adverting Age's “Women to Watch,” and also speaks at several industry events each year. Prior to joining Media Storm in 2011, Ms. Redniss serviced a diverse group of clients that spanned consumer packaged goods (O'Loreal, SC Johnson, Johnson & Johnson), pharmaceuticals (Sanofi Aventis), auto (Subaru), retail (Payless) and telecom (T-Mobile). She served as SVP Managing Director of Digital at Optimedia, a Publicis Groupe company, and also spent time at IPG's ID Media after beginning her career in general advertising at Cramer-Krasselt headquartered in Chicago.

Jahn Wolland, Sr. Director, US Sales, Video & Skype Advertising, Microsoft: He is responsible for generating revenue of Microsoft's Video portfolio, including MSN, XBOX Video as well as original programming. Previously at Microsoft, Jahn spent several years in senior sales roles, at which he managed accounts such as GE, Verizon, Samsung, Comcast and Starwood. He was also responsible for the first-ever live Video event broadcast on the MSN Homepage. Prior to his role in the Digital Media Group, Jahn spent 3 years managing Microsoft's Enterprise Software relationship with GE. Prior to joining Microsoft, Jahn spent 6 years selling enterprise software for Oracle Corporation. He has been the recipient of numerous sales and leadership awards including Oracle's “President's Cabinet” and Microsoft's “Circle of Excellence” awards. He resides in Westchester County, NY with his wife and 2 children and holds a Bachelor of Business Administration from Boston University.













Yahav Isak, SVP, Project Management Digitas Health: Focusing on the Project Management practi
ce, Yahav currently oversees agency operations and production for Digitas Health NY. In close collaborations with the Marketing, Creative, technology and Strategy leads, Yahav brings efficiencies to orchestrate seamless profitability, integration and delivery across all disciplines. Yahav has 15 years of operations and marketing experience, specializes in building and leading integrated agency teams. Most recently at WPP Group's JWT in New York, he established the agency's digital group and headed the agency's digital studio operation and p&l. In that role Yahav also ensured integration of all disciplines (print, TV and digital) across the agency utilizing custom asset management system. He has led program management across such clients as J&J, Microsoft, Royal Caribbean, Marine Corps, Cadbury, Rolex and DTC. Prior to that, Yahav led Program Management of the Interactive Group at TBWA Worldwide's Tequila unit. Developing the eCRM process and production for Sprint, as well as overall Digital offering. His clients included: Sprint Nextel, Disney, Chivas, Jameson and Hotels.com.





Jonathan Weitz, Partner, IBB Consulting: Jonathan helps clients pioneer new products and service
s, develop innovative business models, design organization structures and successfully execute business operations. Over the course of his career, Jonathan has advised companies such as Comcast, Time Warner Cable, Showtime, Sony Pictures Television, The GolfChannel, IAC/InteractiveCorp, Goldman Sachs and Intel. At IBB, Jonathan leads growth strategy for content owners, service providers, device manufacturers and software providers, opportunities in broadband and mobile video, advertising across platforms, content on smart phones and tablets, broadband video, interactive television, enhancing viewership and engagement, and growing physical and digital media revenue. He leads efforts related to Revenue Growth Opportunity Analysis, New Product Strategy and Launch Management, Communications Products and Social Networking Services Development, Marketing Planning, Financial Modeling, Partnership Planning, Product Portfolio and Roadmap Management, Ad Sales Effectiveness, Customer Acquisition and Retention, M&A Due Diligence, Business Operations Optimization, Performance Measurement and Change Management. Recent engagements include a broadband video portal strategy for a Cable and Wireless provider, product strategy and advertising planning for a new HD network and merger integration planning and execution for a cable network. Jonathan has published white-papers and articles on topics such as Broadband Video and has conducted research including global trends in interactive advertising and mobile content. Jonathan's insights can be found in leading publications such as The New York Times, The Wall Street Journal and The Financial Times, as well as at conferences such as Digital Hollywood. Prior to joining IBB Consulting, Jonathan was a manager in BearingPoint's strategy practice. He holds Bachelor Degrees in Psychology and Communications from the University of Michigan and a Masters in Business Administration from New York University in Finance and Operations.