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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 5th, 2014
3:45 PM - 5:00 PM
Session B:
Room 209
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
As the technology is refined and the networks become more powerful, the customer experience will become richer in accessing content and information, locating and interacting in communities of ideas as well as being served more relevant commerce and advertising information. As the consumer pursues his/her areas of interest, joining and interacting in communities, content and advertising partners must respond in kind, by giving the consumer only the data that is relevant. As the smartphone, computer and TV platforms become more elegant, both physically as well as in its software and operating system capabilities, the world of hypertageting and hyperselecting - from both the client and server sides will deliver a more satisfactory and sophisticated experience.
Sara Livingston, Director of Marketer Solutions, WeatherFX, The Weather Company
Jeffrey Hochberg, Vice President of Sales, AOL's Audience Targeting, AOL
Bill Lederer, Founder/Chairman/CEO, MediaCrossing
Bob Bress, Senior Director of Product Management and Analytics, Visible World
Jay Seideman, Director, Targeting and Exchange, Microsoft Advertising
Jonathan Slavin, CRO, CPXi, Moderator

Jeffrey Hochberg, Vice President of Sales, AOL's Audience Targeting, AOL: Jeff Hochberg is the Vi
ce President of Sales for AOL's Audience Targeting product suite, which commands the largest online reach of any network, according to comScore. He manages a national team of Audience Targeting sellers, overseeing new advertiser acquisition and custom client solutions for Behavioral, Psychographic, Demographic Technographic and Geographic Targeting. Prior to his current role, Jeff was the Regional Vice President of Sales for and managed two regional sales teams in New York and Boston. Jeff has also held numerous other management positions during his nine-year tenure with and AOL. Jeff began his career on the agency side with both Organic Online and Grey Design and Promotion, where he advised major clients including Compaq and Chase Manhattan. Jeff holds a BA from Syracuse University and an MBA in Marketing from New York University's Stern School of Business. He resides with his wife and two daughters in New Rochelle, New York.

Bill Lederer, Founder/Chairman/CEO, MediaCrossing: Former divisional CEO and C-level global dig
ital media operating and strategy executive with Kantar, WPP’s media, marketing and data services division. Previously, Board member, WPP Digital and Kantar Digital. C-level or Board roles at TNS, Rewards Network, Getty Images,, Minotaur(Founder). Analyst, Portfolio Manager and VP-Research with two leading institutional investment firms. Public and private company Director and University and non-profit Trustee. Author of three published books. Frequent public speaker. Digital innovation award winner past 15+ years including from the ARF and Smithsonian.

Bob Bress, Senior Director of Product Management and Analytics at Visible World. In that role he h
as applied his expertise in data and analytics to lead development of the next generation of advanced advertising products for television. Prior to Visible World, Bob worked in the energy industry, providing advanced analytics services for innovative demand-side energy programs. Bob also worked at GE's Global Research Center in the Applied Statistics Lab where he worked on cutting edge statistical applications for developing technologies for a variety of GE businesses. Bob has a B.S. in Industrial and Management Engineering from Rensselaer Polytechnic Institute where he also completed graduate degrees in Operations Research and Statistics.

James Colborn, Director, Targeting & Exchange Team, Microsoft Advertising: James has worked for Microsoft for the past 8 years. Currently, James runs the specialist sales team responsible for selling targeted solutions across Microsoft Advertising suit of products. These properties include PC based browser sites like MSN, XBOX, Windows 8, Skype, and more. The core focus of his team is to focus on finding the right solution for advertisers looking to target a specific audience or outcome. James' team supports Microsoft Advertising's direct field sales personnel and has a deep knowledge of programmatic marketplace, exchange buying, advanced targeting and multi-screen solutions. Before this current role, James worked exclusively in the Microsoft Advertising Business Groups, launching notable products and businesses such as the Microsoft Media Network and adCenter (the bidding engine behind Bing). Prior to working at Microsoft, James worked for a boutique search engine marketing firm called Inceptor who operates out of the UK and US. At Inceptor James was responsible for search strategies for both pre sales and post-sale customers. In addition to working in online advertising for over 13 years, James authored 'Search Marketing Strategies: A Marketers' Guide to Objective Driven Success from Search', written numerous articles both online and offline and has been part of the online marketing industry speaking circuit.

Jonathan Slavin, CRO, CPXi: Jonathan Slavin is a seasoned media professional with 12 years+
experience in the digital advertising space & comes to CPX Interactive with a deep understanding of how to navigate today's complex media landscape. His unique blend of experience in the categories of branding, performance, social media, and data targeting will all serve him well as he takes on the task of unifying all sales and business development initiatives, globally, at CPX Interactive. Previously, Jonathan has served as Managing Director & President of North American Operations at online ad network, Ad Pepper, as well as high profile revenue driving positions at Photobucket, The Washington Post Online, Fastclick and Lycos.