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Media Summit New York, March 4 - 5, 2014
McGraw-Hill Building, 49th Street and 6th Ave., New York City
Wednesday, March 5th, 2014
10:45 AM - Noon
Session A:
The Gallery
Media Strategies - The Multi-Platform Brand - Video/TV, Magazines. News & Books - The Merger of Traditional Media and New Media
Jamie Elden, Senior Vice President and Head of Entertainment, Lin Digital, div. of LIN Media
Lincoln Millstein, Senior Vice President, Hearst Corporation
Yaoshiang Ho, Head of Business Development, Huffington Post
Stephen Murray, SVP Marketing & Brand Strategy, Here Media
J.R. McCabe, SVP Video, Time Warner
Austin Smith, Managing Partner and co-founder, Alley Interactive
Todd Tarpley, General Manager, Parents Network Digital, Meredith, Moderator

Jamie Elden, Senior Vice President and Head of Entertainment, Lin Digital: As Senior Vice President
and Head of Entertainment for Lin Digital, Jamie Elden oversees the national sales efforts, develops innovative online advertising products and develops programs for its leading multiplatform network. He leads the latest entertainment-focused initiatives from their LA & NYC office which includes branded entertainment, content creation & distribution. He is also developing its growing Social, Mobile and Video platforms which have become industry leading products reaching over 1 in 8 US households each day with its combined Distribution. Mr. Elden has more than a decade of experience in building advertising solutions for major U.S. brands and previously served as Senior Vice President, Digital and Branded Entertainment for Alloy Media (ALOY) Nasdeq, where he led & created the strategic direction and development of Alloy's digital Network & Content division making it a ComScore #1 network, reaching teens & young adults. Mr. Elden also served as Head of UEG Studios, a digital, video and content division, a joint Venture with United Talent Agency (UTA) out of Hollywood, overseeing content development for both brands & talent. Mr. Elden during these roles developed some of the first credited and successful video, web, mobile executions in partnership with brands such as LG Mobile, Fox, P&G , Wal-Mart and many more. Mr Eldens' expertise and experience with brands & content has been widely recognized by the industry and enabled him to share his insights on many of today's leading conferences.


Lincoln Millstein, senior vice president of Hearst Corporation and special assistant to the chief
executive officer, Steven R. Swartz. In this role, which he assumed June 1, 2013, he is a senior advisor to Swartz on a wide range of issues. Hearst is one of the nation's largest diversified media and information companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, digital businesses, TV production and distribution, newspaper features distribution, business information and real estate. Millstein was promoted to executive vice president and deputy group head of Hearst Newspapers in 2012, having previously been senior vice president of Hearst Newspapers and director of digital media since he joined the company in 2005. Millstein is one of the recognized digital pioneers in newspapers. He co-founded Boston.com for the Boston Globe in 1995 and ran it for five years before moving to New York as executive vice president of New York Times Digital. After joining Hearst, he spearheaded numerous industry initiatives including the Newspaper Consortium with Yahoo! in 2006, the creation of the first industry private exchange, quadrantONE, a partnership with Zillow.com and the creation of the industry retail joint venture Wanderful Media in 2012. Millstein has held numerous editorial positions during his career, including business editor at both the Hartford Courant and Boston Globe, and city editor and managing editor, features at the Globe. He is a graduate of the University of Connecticut, where he was editor-in-chief of the student newspaper. He was a National Endowment for the Humanities Professional Journalism Fellow at Stanford University from 1980 to 1981.


Stephen Murray, SVP Marketing & Brand Strategy, Here Media: Stephen Murray leads the Integrate
d Marketing division in developing innovative and creative marketing initiatives for new and existing Here Media clients expanding the company's leadership role in the LGBT market space. Murray works in tandem with the Here Media sales force to implement effective and successful multiplatform strategies across all the company's portfolio of iconic brands. Murray was most recently Senior Director, Brand Integration at iVillage/NBC Universal. Prior to that, he was Marketing Services Director for Playboy from 2006 to 2009.












Austin Smith, Managing Partner and co-founder, Alley Interactive: Austin Smith, managing partner and co-founder of Alley Interactive: Austin Smith is the co-founder and managing partner of Alley Interactive, a web development firm that has pulled off some of the most complex and high- profile site launches for top digital publishers and content producers, including the New York Post, The New Republic, Kaiser Family Foundation, Capital New York and Digiday. In just four years, Alley Interactive has become a leader in developing open source content management systems, and the team has successfully built and launched a variety of high profile media sites. Austin defines the architecture and direction of some of the firm's most prominent projects, and worked with the New York Post on a monumental rebuild of its website in 2013, accomplishing one of the largest launches in the history of WordPress. And as the lead developer and architect for the Kaiser Family Foundation's website, Austin built a groundbreaking data visualization tool and subsidy calculator which accurately calculated the cost of health coverage under the Affordable Care Act. This tool was embedded on hundreds of news sites, including NPR, The New York Times, and The Washington Post, and used by millions of Americans. Prior to Alley Interactive, Austin was director of technology, emerging markets for The New York Times Company (About.com), where he led a team of developers on ConsumerSearch.com. Austin was also lead developer for Economist.com, where he oversaw developers through the rebuild of the site's channel pages.

Todd Tarpley, General Manager, Parents Network Digital at Meredith Corporation; where he is
responsible for expanding the reach, engagement and profitability of Parents' digital initiatives. Prior to Meredith, Tarpley developed an online service for Nielsen, served on the executive team of two start-ups, and launched A+E Television Networks' digital division. On the side he is a children's author, with two picture books published and a third forthcoming. Tarpley holds a BFA from NYU, an MA from the University of Iowa, and an MBA from Yale.